group manager, Marketing

Starbucks; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Tuition coverage

401(k) with employer match

Health benefits

Paid time off

Equity program

Job summary

Starbucks is seeking a Group Marketing Manager to guide multi‑channel campaigns that strengthen traffic to stores and deepen customer love for the brand. You will lead a cross‑functional team and partner with Finance, Insights, and Product teams to translate data into strategic briefs and go‑to‑market plans across the US footprint.

You will own campaign strategy, measurement, and execution for market tests and national launches, while developing talent and driving growth in a fast‑paced,

Qualifications

• Progressive experience in marketing, product, or brand management with a track record of growth.
• Experience leading and developing teams, fostering high performance.
• Ability to translate insights into actionable marketing plans at scale.
• Experience overseeing budgets and agency partnerships to maximize ROI.
• Executive communication and storytelling skills for senior leadership.

Responsibilities

• Lead multi‑channel marketing campaigns rooted in business and consumer insights.
• Own performance trends; interface with Finance to align campaigns with financial goals.
• Influence product roadmaps and communications with the Product Innovation team.
• Lead campaign strategy and execution for market tests and national launches.
• Develop marketing research plans with Consumer Insights for go‑to‑market strategies.
• Identify new opportunities to drive growth and brand engagement.

Skills

Leadership

Cross-functional leadership

Marketing strategy

Team development

Data-driven

Campaign management

Education

Bachelor’s degree or equivalent

MBA preferred

Job description

Now Brewing – group manager, marketing! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Group Marketing Manager, you will guide a team that leads the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will influence and collaborate with a broad group of cross‑functional partners to develop and execute comprehensive go-to‑market plans and communication strategies to engage our customers at all points along the customer journey.

In this highly visible role, you will be the integrated marketing leader responsible for driving our seasonal go-to‑market plans against our financial targets. This is a great opportunity for an experienced marketer and servant leader to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.

As a group manager, marketing, you will…

• Lead the development and execution of multi‑channel marketing campaigns that are rooted in business and consumer insights. Distill data from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer‑facing stories that are focused on delivering both short‑term and long‑term marketing goals.
• Own every detail of business performance and trends. Interface with Finance and Insights teams to understand performance drivers and tailor our marketing campaigns to achieve financial goals.
• Input into product development briefs in partnership with the Product Innovation team to influence product roadmap and communications strategy for long‑term pipeline.
• Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
• Develop and implement marketing research plans in partnership with Consumer Insights to inform strategic briefs and go‑to‑market strategies.
• Proactively identify new customer opportunities to drive business growth, engagement and brand relevancy throughout the year.
• Present strategic recommendations in cross‑functional leadership forums to secure alignment at all levels (up to SVP).
• Author marketing campaign briefs that drive channel prioritization and creative execution. Lead our integrated agency team through creative briefing and development, in partnership with internal channel marketing leads to ensure creative output is on brief.
• Collaborate with a broad group of cross‑functional partners to develop comprehensive go‑to‑market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
• Identify continuous improvement opportunities (process, ways of work) and drive necessary conversations in partnership with Marketing PMO to resolve conflicts and implement new solutions.
• Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.

We’d Love To Hear From People With

• 6–10+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth.
• 3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
• Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
• Proven ability to lead complex, cross‑functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
• Executive‑level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
• Bachelor’s degree or equivalent experience; MBA preferred.
• Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
• Adept at navigating ambiguity and making high‑impact decisions under pressure.
• Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long‑term strategy.

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.