Group Manager, Brand Advertising

OpenKrill; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health care

Disability insurance

RRSP matching

Parental leave

Paid time off

Holidays

Floating holidays

Sick leave

Professional development budget

Job summary

Superhuman, with Grammarly now part of the company, seeks a Group Manager, Brand Advertising to lead our Acquisition Growth Team. You will own the strategy, budget, and execution of top-of-funnel and brand advertising across Grammarly and Superhuman.

You will guide a team of brand marketers and manage agencies, shaping campaigns across TV, streaming/CTV, OOH, digital video, influencer, and audio, while partnering with data science to prove lift and ROI.

Qualifications

• 8+ years in brand/ToF media across TV, streaming/CTV, OOH, and digital video.
• Experience owning large annual media budgets and managing agencies.
• Proven ability to adapt messaging across a multi-brand portfolio and lead teams.

Responsibilities

• Own the ToF/brand media plan and budget across channels; allocate and optimize across brands and campaigns.
• Oversee agency and contractor relationships; drive strategy, creative execution, and reporting.
• Translate brand messaging across Grammarly, Superhuman Mail, Docs, and Go into channel-specific campaigns.
• Collaborate with Data Science/Measurement on incrementality and brand lift studies to validate spend.
• Develop strategic frameworks and guidelines for multi-brand top-of-funnel investments.
• Partner with internal teams to align ads with business objectives and messaging.
• Lead, mentor, and develop a team of brand advertising marketers.

Skills

Brand/ToF media

Budget management

Portfolio management

Creative production

Incrementality analysis

Team leadership

Job description

Superhuman offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

ABOUT SUPERHUMAN

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company's products include Grammarly's writing assistance, Superhuman Docs's collaborative workspaces, Mail's inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com http://superhuman.com and about our values here https://blog.superhuman.com/our-values/.

THE OPPORTUNITY

To achieve our ambitious goals, we're looking for a Group Manager, Brand Advertising to join our Acquisition Growth Team. This role will own the strategy, budget, and execution of our top-of-funnel and brand advertising investment across Grammarly and Superhuman.

As Group Manager, Brand Advertising, you will lead a team of brand advertising marketers and a bench of media and creative agencies, helping to shape how our fast-evolving, multi-brand portfolio shows up across top-of-funnel channels.

• Own the ToF/brand media plan and budget. Set annual and campaign-level allocation (~$XXM/year) across TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio; continue testing new or emerging channels. Manage and optimize those budgets effectively, allocating budgets across brands, channels, audiences, markets, and campaigns to improve ROI and support brand and growth targets.
• Oversee agency and contractor relationships for brand advertising and media. Direct partners and agencies on portfolio strategy, creative execution, media efficiency, and reporting.
• Adapt the brand story across a multi-brand portfolio. Translate evolving positioning across Grammarly, Superhuman Mail, Docs, and Go, as well as newly acquired brands, into channel-specific campaigns (e.g., Back-to-School, Superhuman Awareness, Professionals) that stay consistent as the portfolio shifts.
• Prove ToF is working. Partner with Data Science/Measurement on incrementality (GeoX), media-mix modeling, and brand-lift studies (Ipsos, UXMR) to validate spend and reallocate against what's working.
• Build the strategic frameworks the function runs on. Drive the investment strategy and playbook for multi-brand and multi-product top-of-funnel investment. Set guidelines for working with business unit leaders .
• Collaborate closely with internal teams, including brand creative, data science, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
• Lead, mentor, and inspire a team of brand advertising marketers, providing guidance, support, and professional development opportunities to ensure the team's success.

QUALIFICATIONS

• 8+ years in brand/ToF media, with direct experience across channels such as TV, streaming/CTV, OOH, digital video, influencer, and audio.
• Track record owning $XXM+ in annual media budget, including agency management and vendor negotiation.
• Experience managing a portfolio of brands or products under one house of brand, and adapting messaging as positioning shifts.
• Direct creative production experience (agency-side or client-side): comfortable in scripts, storyboards, and cuts, not just media plans.
• Working fluency in incrementality and brand-lift measurement (e.g., geo experiments, media-mix modeling); can translate results into creative and media decisions.
• Team management experience, and can flex between channel management and strategic planning.

COMPENSATION AND BENEFITS

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. For more information about our compensation zones and locations where we currently support employment, please refer to this page https://superhuman.com/company/careers/compensation-zones. If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

At Superhuman, we value our differences, and we encourage all to apply - especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).