Group Director, Digital Activation - Ptarmigan

Omnicom Media Group; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

An established industry player is seeking a Group Director of Digital Activation to lead a dynamic team of experts. This role offers the chance to drive impactful digital strategies while collaborating closely with clients to achieve their marketing goals. The ideal candidate will thrive in a fast-paced environment and possess a deep understanding of digital media platforms. With a focus on continuous learning and operational efficiencies, this position is perfect for a results-driven leader eager to make a significant impact in the digital landscape. Join a forward-thinking company that values innovation and teamwork.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401(k)

Flexible Spending Accounts

Paid Parental Leave

Paid Medical Leave

Vacation Days

Sick Days

Personal Days

Qualifications

• 12+ years of relevant digital experience at an agency or client.
• Ability to provide high-level insights on campaign performance metrics.

Responsibilities

• Manage a team of digital channel experts and oversee campaign execution.
• Engage with clients to understand their marketing objectives.

Skills

Digital Media Strategy

Client Relationship Management

Team Leadership

Analytical Skills

Problem-Solving Skills

Communication Skills

Education

Bachelor’s degree in Advertising, Marketing, Economics, Finance, Computer Science, Mathematics or Engineering

Tools

MS Office

Job description

Group Director, Digital Activation - Ptarmigan

Join to apply for the Group Director, Digital Activation - Ptarmigan role at Omnicom Media Group

Group Director, Digital Activation - Ptarmigan

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Join to apply for the Group Director, Digital Activation - Ptarmigan role at Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is seeking a dynamic and results-driven Group Director, Digital Activation to manage and lead a growing team of digital channel experts while providing strategic direction to clients. This is an exciting and challenging opportunity for an experienced leader who thrives in a fast-paced, collaborative, and data-driven environment.

Responsibilities

• Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct ream members feel strong leadership support
• Oversee and execute paid social, paid search, and programmatic campaigns through execution, optimization and reporting
• Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs
• Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid media, presenting to clients on a regular basis
• Manage issuance of campaign performance reports and share results across teams to ensure progress
• Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized
• Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency
• Work closely with other internal departments and account teams to develop fully integrated biddable campaigns
• Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle
  
  

Qualifications

• Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
• 12+ years relevant digital experience at an agency or client
• Significant client-facing and relationship management experience
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor
• Ability to provide high- level insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
• Deep understanding of digital media platforms and their ad capabilities
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Strong analytical ability and problem-solving skills with excellent communication and writing skills
• Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital landscape
• Expert in MS office tools
• Financial Services experience preferred but not require
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$140,000—$190,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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