Group Director Content Strategy (Digital)

VML; Detroit (MI); Hybrid; USD 100,000 - 230,000; Full time

Job summary

VML is seeking a Group Director, Content Strategy to lead a digital experience team for a B2C client. This role focuses on developing data-driven content strategies, advising on personalization initiatives, and overseeing the migration to a new design system. The ideal candidate will have extensive experience in digital content, AI automation, and storytelling, with a strong emphasis on leadership and client engagement.

Qualifications

• 10+ years in digital content or CX strategy, content design, or related fields.
• Proven leadership, mentorship, and team-building skills.

Responsibilities

• Develop CX-focused strategy aligned with audience journeys and business objectives.
• Lead audits to identify gaps and opportunities across digital touchpoints.
• Own strategic deliverables and client relationships.

Skills

Leadership

Communication

Innovation

Digital Content

AI Automation

Personalization

Storytelling

Client Engagement

Job description

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Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

WHAT YOU’LL DO

VML is seeking a Group Director, Content Strategy to lead a multi-million-dollar digital experience team for a B2C client. In this role, you’ll lead a team to develop data-driven, user-friendly content strategies that connect with target audiences in meaningful ways. You will advise on and bring personalization initiatives to life to both retain and conquest customers. Additionally, the Group Director will be responsible for leading the digital experience through a migration into a new design system.

You must be a forward-thinking team player, well-versed in digital content, AI automation, personalization, and storytelling. This is an executive-facing role on a fast-moving project.

KEY RESPONSIBILITIES

• Content Strategy: Develop CX-focused strategy aligned with audience journeys and business objectives.
• Content Audits: Lead audits to identify gaps and opportunities, ensuring consistency across digital touchpoints.
• Client Deliverables: Approve and give feedback on key deliverables while mentoring team members.
• Industry Trends: Stay current with automation and AI advancements to drive innovative solutions.

Client Leadership

• Own strategic deliverables and client relationships, ensuring alignment with business goals.
• Lead planning workshops and proactively identify growth opportunities.
• Facilitate workshops to define content priorities, KPIs, and strategic roadmaps.
• Serve as a trusted thought leader for senior stakeholders.

Department Leadership

• Supervise and mentor up to five direct reports and additional team members, guiding career development.
• Conduct regular 1-on-1 meetings, providing feedback and strategic guidance.
• Advocate for team promotions and foster an inclusive culture.
• Lead staffing and resource planning.
• Share strategic insights with the North American content strategy team to grow practice capabilities.

Business Development

• Lead new business pitches and RFP responses as a content strategy expert.
• Shape pitch narratives with data-driven insights.
• Research industry trends to inform recommendations and solutions.
• Develop case studies and thought leadership to enhance reputation.
• Educate internal partners about content strategy offerings.

Qualifications and Skills

• 10+ years in digital content or CX strategy, content design, or related fields.
• Proven leadership, mentorship, and team-building skills.
• Strong strategic mindset and client engagement experience.
• Deep understanding of digital content trends, UX, SEO, and emerging technologies including AI.
• Exceptional communication skills.
• Proactive in exploring new trends and driving innovation.

The salary range is $100,000—$230,000 USD, with benefits. We support a hybrid work model and are an equal opportunity employer committed to diversity and inclusion.