Grocery Growth Marketing Lead

Amazon; Seattle (WA); On-site; USD 83,000 - 141,000; Full time

Job summary

Amazon is seeking a Marketing Manager to own content and placement execution across the Amazon Grocery storefront. This role sits on the WWGS Amazon Grocery Marketing team, responsible for devising full-funnel strategy, marketing tooling, automation, and performance in a One Grocery context to deliver a seamless shopping experience for our customers.

You will own application and merchandising guidance of the grocery style guide, integrated campaign moderation workflows, campaign efficacy

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelor's degree, or experience in a relevant field
• Experience demonstrating strong analytical abilities and confidence in the use of data

Responsibilities

• Own the launch and management of critical marketing projects to hit customer funnel, revenue, and profitability goals.
• Own campaign performance reporting for the business.
• Own campaign moderation workflows, driving quality, approval rates, and content standards.
• Design and run storefront testing programs, building testing frameworks where none exist and turning learnings into repeatable, scalable page guidelines.
• Run marketing performance deep dives, analyzing metrics to find growth opportunities and inform strategy.
• Own team intake mechanism and content calendar, aligning to trade planning guidance.
• Drive improvements and automation (including AI-based tooling) to streamline content execution across teams.
• Plan and develop clear requirements, communicate effectively with senior stakeholders, proactively surface risks, and clear blockers.
• Lead recurring forums and mechanisms for knowledge sharing and alignment across NA and partner teams.
• Participate in recruiting and hiring.

Skills

Marketing experience

Data-driven

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Excel

Tableau

Marketo

Salesforce

Job description

Amazon is seeking a Marketing Manager to own content and placement execution across the Amazon Grocery storefront. This role sits on the WWGS Amazon Grocery Marketing team, responsible for devising full-funnel strategy, marketing tooling, automation, and performance in a One Grocery context to deliver a seamless shopping experience for our customers.

You will own application and merchandising guidance of the grocery style guide, integrated campaign moderation workflows, campaign efficacy