Grassroots Marketing Coordinator

SLP Holdings LLC; Houston (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

SLP Holdings LLC in Houston is seeking a driven marketing specialist to grow our grassroots presence, develop engaging campaigns, and expand brand reach.

You will plan community events, manage logistics, track performance, and report insights to improve future initiatives. 1–2 years in marketing or events is preferred; bachelor's degree required.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–2 years of marketing or event management experience.
• Strong organizational and project management skills.
• Creative and resourceful with ability to think outside the box.
• Strong communication and interpersonal skills, both written and verbal.

Responsibilities

• Develop and implement engaging grassroots marketing initiatives.
• Plan and manage community-driven events and campaigns.
• Track campaign performance and report results to stakeholders.
• Stay up-to-date on grassroots marketing trends and platforms.

Skills

Grassroots marketing

Event planning

Analytics

Social media

Communication

Project management

Education

Bachelor's degree in marketing

Tools

Microsoft Office Suite

CRM software

Job description

Responsibilities:

Responsible for growing sales by developing and implementing engaging, community-driven marketing initiatives that build brand awareness, generate leads, and drive traffic. Person will manage all things grassroots, from planning and executing events to building relationships with key stakeholders and influencers.

Supports: All brands (Lone Star Market, Lone Star Petroleum, Allied Buying Group, ARM Metal Recycling)

Event Management:

Plan and execute engaging grassroots events, ensuring smooth operation and brand consistency.

Manage event logistics, including venue selection, vendor contracts, staffing, and promotional materials.

Create a positive and memorable experience for attendees.

Build and nurture relationships with key stakeholders and influencers within the target community.

Data & Analytics:

Track and analyze campaign performance metrics to measure success and identify areas for improvement.

Report on campaign results to internal stakeholders and develop recommendations for future initiatives.

Staying on Top of Trends:

Stay up-to-date on the latest grassroots marketing trends and best practices.

Research emerging platforms and technologies for potential integration into campaigns.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field preferred. 1-2 years of experience in marketing or event management.
• Strong understanding of grassroots marketing principles and best practices.
• Excellent organizational and project management skills.
• Creative and resourceful, with the ability to think outside the box.
• Strong communication and interpersonal skills, both written and verbal.
• Collaborative team player with a positive attitude.
• Proficiency in Microsoft Office Suite and social media platforms.
• Experience with event planning and execution.
• Proven track record of success in grassroots marketing campaigns.
• Knowledge of the target market and industry.
• Strong analytical and reporting skills.