Graphic Designer - Social Media and Digital Content

South College; Knoxville (TN); On-site; USD 42,000 - 64,000; Full time

Job summary

South College is seeking a creative Graphic Designer focused on social media design and digital content. The role reports to the Creative Director and will develop engaging visuals that support marketing campaigns and strengthen brand awareness across digital platforms.

The ideal candidate has a strong design eye, understands social media trends, and can work efficiently in a fast-paced, collaborative environment. In-person position; print and photography support also required.

Qualifications

• 3+ years of graphic design experience in marketing or related role.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator) with experience in InDesign; video tools a plus.
• Strong understanding of branding, typography, color theory, and visual storytelling.

Responsibilities

• Design assets for digital and print including brochures, signage, banners, packaging, and merchandise.
• Create visuals for social media channels, emails, and digital campaigns.
• Develop on-brand visuals across campaigns and support creative direction.
• Assist with print production, photo/video content, and storyboard development for campaigns.

Skills

Graphic design

Adobe Creative Cloud

Social media design

Branding

Layout & typography

Education

Bachelor's degree in Graphic Design

Tools

InDesign

Premiere Pro

After Effects

Job description

Description

South College - We are one of the nation’s fastest-growing institutions of higher learning. Come grow your career with us.

With more than 22,000 students, 11 campuses, and online learning opportunities, South College is committed to creating an inclusive environment where diverse perspectives, collaboration, and innovation are valued.

South College is seeking a creative, detail-oriented Graphic Designer with a strong focus on social media design and digital content creation. Reporting to the Creative Director, this role will develop engaging, on-brand visuals that support marketing campaigns, strengthen brand awareness, and connect with prospective and current students across digital platforms.

The ideal candidate has a strong eye for design, understands social media trends and visual storytelling, and can work efficiently in a fast-paced, collaborative environment. While social media and digital design are the primary focus, this role also supports print production, event photography, and other creative team needs as they arise.

Graphic Designer Description

We are seeking a highly versatile and motivated Graphic Designer (Multidisciplinary) who thrives in a fast-paced environment and wears multiple creative hats. Reporting to the Creative Director, this role requires someone who is not only an emerging visual storyteller but also a strategic thinker with a sharp eye for branding, compelling messaging, and cross-platform execution.

The ideal candidate will help bring campaigns to life from concept through production across print, digital, video, and live events.

Duties:

Design & Branding

• Collaborated with a team to implement a cohesive South College brand identity across multiple platforms.
• Design assets for both digital and print media including brochures, signage, banners, packaging, and branded merchandise.
• Ensure all creative aligns with brand guidelines and messaging objectives.
• Collaborate on marketing campaign concepts and develop visual directions to support overarching strategies.
• Brainstorm and create compelling campaign taglines, supporting messaging, and thematic visuals.
• Assist in developing creative solutions and storyboards for integrated campaigns.

Digital & Social Media

• Design and adapt creative assets for social media channels, websites, and digital ad platforms.
• Create and edit visuals for email campaigns using platforms like Mailchimp, Brevo, or Constant Contact.
• Ensure visuals are optimized for platform specifications, performance, and accessibility.
• Create short animations, GIFs, or motion graphics for website landing pages and social media.
• Enhance videos with motion text, transitions, and branded effects using Adobe After Effects, Adobe Premiere or equivalent.
• Capture and develop authentic photo and video content featuring students, faculty, and staff to support social media storytelling, highlight campus experiences, and showcase the South College community.

Print Production & Content Support

• Prepare print-ready files with attention to bleed, resolution, and color accuracy.
• Oversee the print production process, from local and digital vendor press preparation
• Troubleshoot file setup and advise on material choices or printing techniques.
• Perform light copy editing and proofreading for headlines, taglines, captions, and print layouts.
• Collaborate with team to ensure alignment between visuals and messaging.
• Suggest and refine copy that enhances campaign impact or visual storytelling.

Experience

• 3+ years of graphic design experience in a creative, marketing, or related role.
• Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator; experience with InDesign, Premiere Pro, and After Effects is a plus.
• Strong understanding of layout, typography, color theory, branding, and visual storytelling.
• Experience creating social media graphics and digital content for multiple platforms.
• Ability to capture and edit photo and video content featuring students, faculty, and staff for social media storytelling.
• Familiarity with photography, videography, and lighting is preferred.
• Experience with digital advertising, email marketing, or content management platforms is a plus.
• Strong communication skills and the ability to manage multiple projects and deadlines.
• Print design and production experience is beneficial.
• A portfolio demonstrating strong design skills, creativity, and digital or social media work is required.

Working Style

• Adaptable and comfortable supporting a variety of creative and marketing needs.
• Organized, detail-oriented, and able to manage shifting priorities in a fast-paced environment.
• Collaborative, proactive, and willing to contribute wherever needed to help the team succeed.
• Able to take direction, incorporate feedback, and deliver quality work within tight turnaround times.
• Strong visual communication skills, problem-solving abilities, and a hands-on approach.
• Comfortable working in person and adhering to business professional attire requirements. This is an in-person position; fully remote arrangements are not available.