Social Media Designer

The Center for Responsive Schools; Montague (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Center for Responsive Schools seeks a Social Media Designer to concept, design, and produce engaging content for social platforms and the website. You will craft posts, videos, ads, and brand assets aligned with campaign goals to attract audiences and drive traffic.

You will collaborate with marketers and other creatives to develop campaigns, plan videos, and enhance storytelling with strong typography and visuals. A digital portfolio is required.

Qualifications

• Bachelor's degree in Graphic Design, Digital Media, Communications, Marketing.
• 2+ years of extensive and relevant experience with a portfolio.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects).
• Proficiency with quick-turnaround tools like Canva, Figma, and mobile editors.
• Knowledge of Meta Business Suite and ability to develop logic for campaigns.
• Strong post-production skills in Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Motion graphics/animation experience with After Effects.
• Ability to design emails for HubSpot and manage multiple projects.

Responsibilities

• Create social media graphics, reels, stories, and ad creatives for multiple platforms.
• Adapt assets across digital and print formats, including short-form video and photography.
• Maintain the social content calendar around product drops and campaigns.
• Stay current with social media trends and platform algorithms.
• Collaborate with cross-functional teams to align visuals with business goals.
• Plan, film, edit, and publish video and photography materials for online channels.

Skills

Graphic design

Social media marketing

Video editing

Typography/layout

Communication

Creative storytelling

Project management

Photography

Education

Bachelor's degree in Graphic Design, Digital Media, Communications, Marketing

Tools

Adobe Creative Suite

Final Cut Pro

Premiere Pro

After Effects

DaVinci Resolve

Canva

Figma

HubSpot

Meta Business Suite

Job description

Social Media Designer

Marketing

POSITION SUMMARY

The Social Media Marketing Designer responsible for conceptualizing, designing, and producing high-impact visual and written content for social media platforms (such as Meta, YouTube, and LinkedIn) and the website.

This position uses creative design to strengthen the marketing strategy; ensures all posts, videos, ads, and brand assets are visually compelling and aligned with campaign goals in order to attract the target audience and increase online traffic.

The Social Media Designer works with a team of marketers and other creative and sales professionals on developing and implementing attractive social media campaigns.

This position must have strong knowledge of social media, exceptional graphic and web design skills, as well as outstanding communication, creativity, organization, and collaboration skills.

The Social Media Designer will work closely with supervisor and other stakeholders to plan and produce videos that tells our story, promotes our products, and enhances our brand to drive engagement. These include, but are not limited to: website page videos, short-form reels, customer testimonials, explainer, demo and product tutorials, behind the scenes live stream and trend videos.

There is no remote or hybrid option for this position. Requires regular face-to-face planning meetings and interactions are essential.

Must have working digital portfolio showcasing social media design and the ability to develop a storyboard that showcases excellent visual storytelling skills.

PRIMARY DUTIES AND RESPONSIBILITIES

Creative Design

• Design custom social media graphics, carousels, infographics, stories, reels covers, and ad creatives for platforms like Meta, LinkedIn, and YouTube.
• Adapt master campaign assets across multiple digital and print formats. Capture and edit short-form video (Reels, motion graphics) and lifestyle photography.
• Help manage and maintain the social media content calendar around product drops, seasonal campaigns, and brand events.
• Remains up-to-date with emerging social media trends, algorithm changes, and audience preferences to keep content relevant.
• Collaborate with cross-functional teams (Copywriters, sales team, website admin, developers) to align visuals with broader business goals.
• Strong visual storytelling, eye for typography/layout, time-management under tight deadlines, and openness to creative feedback.

Content Ideation: Ideas to Storyboard and Creative Scripts

• Works closely with supervisor to brainstorm and storyboard creative, platform-native concepts that are relevant and relatable to our audience and align with brand guidelines and current internet trends.
• Work in a team environment, with stakeholders from a wide variety of departments, including sales, publishing and communications, programs, professional learning, web administration, design, and social media

Social Media Posting

• Work closely with internal team to effectively deploy video content to website, social platforms and email.
• Review performance analytics to help refine and inform future work.

Video and photography production, and filming

• Plans, films, edits and publishes engaging video and photography materials across online channels and website.
• Works closely with supervisors and others to build and a videography calendar and schedule posts on time.
• Operates digital camera and production equipment.
• Coordinates video or photo schedules and collaborates to complete the project.
• Maintain and organize all camera gear.
• Collaborates with other stakeholders on project timelines, potential challenges, ideas and suggestions needed to take a project idea from concept to completion.

Post Production Editing

• Use a variety of technical skills and software to edit raw footage complete production, including Final Cut Pro X, Adobe Premiere, and Adobe After Effects.
• Add motion graphics, color grading, subtitles and audio-mixing.
• Execute color grading, audio cleanup, and add motion graphics or text overlays.
• Adapt and format videos for platform optimization to meet specific platform requirements, for example: aspect ratios, retention hooks, pacing, and time limits.
• Archive and manage digital video asset library.

Other

• Other related duties as assigned by supervisor.
• Occasional (or frequent depending on season and project) travel or weekend work may be required.
• Participates in regular face-to-face planned and impromptu planning meetings.

EDUCATION, QUALIFICATIONS, KNOWLEDGE AND SKILLS

• Bachelor’s degree in Graphic Design, Digital Media, Communications, Marketing
• 2+ years of extensive and relevant experience as demonstrated in portfolio; portfolio should demonstrate knowledge and skills in creative design, social media marketing, preferably in-house content creation.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects).
• Skilled in quick turn-around tools such as Canva, Figma, and mobile video editors
• Basic knowledge of Meta Business Suite, ability to develop and maintain knowledge.
• Strong command of post-production software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Proficient knowledge of motion graphics or animation tools such as Adobe After Effects
• Knowledge of and ability to quickly develop proficiency designing emails for HubSpot.
• Ability to manage multiple projects under tight deadlines.
• Highly organized with strong attention to detail.
• Able to manage multiple projects and still meet deadlines.
• Exceptional planning, organizational, time management, attention to detail and interpersonal skills
• Excellent communication skills, including effective writing, speaking, and listening.
• Takes initiative and welcomes supervision; readily receives and applies feedback.
• Regular, reliable and punctual attendance.
• Disposition is consistently professional, cooperative, and collegial as evidence by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.
• Caring for and commitment to the vision, mission, and welfare of CRS.
• Must be able to work and thrive in an open suite, highly collaborative environment.

Physical Requirements

• Able to remain seated to use a computer or talk on phone for up to 8 hours/day with breaks and lunch.
• Must be able to lift, push, pull or carry up to up to 30 lbs.
• Occasional to rare travel may be required.