Graphic Designer – Luxury Hospitality Brand

Southall; Franklin (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation package

Medical, dental, vision

9 paid holidays annually

Weekly pay

401k and company match

Education reimbursement

Employee Assistance Program

Free weekly outdoor activities

30% internal discounts

Fresh and free daily meal

Growth opportunities

Job summary

Southall is seeking a Graphic Designer to translate the brand into refined visual communications for print and digital. You will work with the Marketing team to create guest-facing materials for Southall Farm and Inn and affiliated entities while upholding Forbes Five-Star presentation.

The ideal candidate brings concept development and execution skills in a fast-paced hospitality setting, with strong typography, brand systems, and production standards.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or related field.
• Portfolio showing concept development, typography, layout, brand systems for print and digital.
• 3+ years of graphic design experience; luxury hospitality or premium brand experience preferred.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) required.
• Strong print production knowledge and ability to prepare vendor-ready artwork.

Responsibilities

• Develop concepts and design solutions reflecting Southall’s visual identity and luxury positioning.
• Design print and digital materials: campaigns, emails, website graphics, menus, signage, packaging, etc.
• Translate direction into polished on-brand creative, visually compelling yet functional.
• Prepare production-ready files with correct sizing, bleeds, color profiles, and specs.
• Coordinate with printers and vendors; review proofs to ensure quality.
• Resize, version, and adapt creative across channels while maintaining brand consistency.
• Retouch and optimize photography for marketing channels; maintain typography and layout standards.
• Organize design files and assets; support evolution of brand standards and templates.
• Collaborate with Marketing, Sales, Events, Food & Beverage, Spa, Retail, and Operations.

Skills

Branding

Typography

Layout

Adobe CC

Print & Digital

Hospitality branding

Education

Bachelor's in Graphic Design

Tools

InDesign

Illustrator

Photoshop

Figma

Canva

Job description

Southall is seeking a Graphic Designer to translate the brand into refined visual communications for print and digital. You will work with the Marketing team to create guest-facing materials for Southall Farm and Inn and affiliated entities while upholding Forbes Five-Star presentation.

The ideal candidate brings concept development and execution skills in a fast-paced hospitality setting, with strong typography, brand systems, and production standards.