Graphic Designer - Brand & Packaging (Hybrid NYC)

TRUFF; New York (NY); Hybrid; USD 80,000 - 88,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Equity

Health insurance

401(k) with company match

Generous PTO

Wellness stipend

Company laptop

Job summary

TRUFF, a premium truffle-infused condiments brand, seeks a Graphic Designer to bring its brand identity to life across packaging, paid media, email, and web. The role blends creative design with strategic storytelling, collaborating with marketing and sales to deliver polished assets.

The position is hybrid in New York, NY, reporting to the Senior Brand Manager, with a salary of $80,000 and a 10% annual bonus. You will shape visuals for consumer, customer, and retailer touchpoints.

Qualifications

• 3–5 years of experience as a graphic designer.
• Expert proficiency in Adobe Creative Suite, especially InDesign, Photoshop, Illustrator, and Acrobat.
• Strong conceptual ideation skills from brief to design execution.
• In-depth knowledge of Figma and Monday.com or similar tools.
• Solid understanding of print and web design, production requirements, and digital asset best practices.
• Motion design capabilities are a plus.
• Excellent copywriting skills for storytelling across assets.
• Experience in fast-paced environments with multiple projects and tight timelines.

Responsibilities

• Implement and uphold TRUFF’s visual identity across marketing communications, commercial materials, and brand assets.
• Develop engaging paid media assets to support performance marketing and storytelling.
• Own and evolve packaging across product lines with strong brand consistency.
• Design email assets and write copy aligning with brand voice and campaign objectives.
• Use UX principles to elevate web design and develop website assets.
• Develop shopper assets for in-store and digital activations including signage and banners.
• Create sell-in story assets for retailer and customer-facing presentations.
• Develop tradeshow assets and materials for brand documents.
• Write copy for brand assets, email, and marketing materials.
• Manage relationships with external photographers and coordinate shoots.
• Support shoots production and social media content as needed.
• Project manage creative timelines and prioritize tasks to meet deadlines.
• Administer monthly budget tracking and invoice submissions for creative workstreams.
• Collaborate with cross-functional partners to deliver high-quality outputs.

Skills

Concept ideation

Copywriting

Project management

Collaboration

Attention to detail

Tools

InDesign

Photoshop

Illustrator

Acrobat

Figma

Monday.com

Job description

ABOUT TRUFF

TRUFF is a premium truffle-infused condiments brand born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her Favorite Things. After six years on Oprah's Favorite Things list and several groundbreaking newhot sauceflavors, TRUFF has become one of the fastest growing brands in thehot saucecategory. Over the last few years, TRUFF hasbuilt onits unique flavor profile to launch new products in complementary condiment categories including pasta sauce, mayo, oil, and seasonings. TRUFF'suniquelypremium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.

TRUFF has also become a major player in retail, now carried in well over 15,000 doors across the country. That retail growth is something we are incredibly proud of. And as we continuebuilding onthat foundation, we are just as excited to revamp the digital origins and DNA of what made TRUFF accelerate in the first place. This is a brand that was built online, and we are ready to bring that energy back in a big way.

THE ROLE

TRUFF is looking for a Graphic Designer to bring our brand identity to life across the full business, including paid media, shopper marketing, packaging, email, website, sell-in stories, trade shows, and internal and external brand materials. This role is critical to how TRUFFshows upvisually across consumer, customer, and retailer touchpoints, and will partner closely with the marketing team to translate brand strategy, creative briefs, and commercial needs into polished, high-impact assets. This role is fully remote and reports to the SVP of Marketing, and offers a salary of $80,000 plus a 10% annual bonus.

WHAT YOU'LL OWN

• Implement and uphold TRUFF’s visual identity across marketing communications, commercial materials, and brand assets based on brand strategy and guidelines.

• Develop engaging,breakthrough stillpaid media assets that support performance marketing and brand storytelling.

• Own and evolve TRUFF’s packaging across innovation and existing product lines, ensuring strong brand consistency and shelf impact.

• Design email assets and write supportingcopythatalignswith thebrandvoice and campaignobjectives.

• Use UX principles to elevate web design and develop website assets that improve the digital brand experience.

• Develop shopper assets for in-store and digital activations, including signage, digital display ads, and promotional materials.

• Create sell-in story assets, including visuals, graphics, and the overall look and feel for retailer and customer-facing presentations.

• Develop tradeshowassets and creative materials for internal and external brand documents.

• Writecopyforbrand assets, email, and other marketing materials as needed.

• Manage relationships with external photographers and support photoshoot planning and execution.

• Support the team with shoot production and social media content as needed.

• Project manage creative timelines, take ownership of assigned work, and manage priorities against deadlines.

• Administer monthly budget tracking and invoice submissions related to creative workstreams.

• Communicate effectively with cross-functional partners and bring a collaborative, can-do approach to the work.

• Translate marketing briefs into clear creative outputs and execute day-to-day requests with strong attention to detail.

• Stay current on food, consumerbrand, design, and social media trends to keep TRUFF’screativefresh and relevant.

PROFESSIONAL QUALIFICATIONS

• 3–5 years of experience working as a graphic designer, ideally within consumer, food, beverage, lifestyle, or premium brand environments.

• Expertproficiencyin Adobe Creative Suite, especially InDesign, Photoshop, Illustrator, and Acrobat.

• Strong conceptual ideation skills with the ability to move from strategy and brief to polished design execution.

• In-depth knowledge of Figma and experience using Monday.com or similar project management tools.

• Strong understanding of print and web design, including production requirements and digital asset best practices.

• Motion design capabilities are a significant plus.

• Excellent copywriting skills with the ability to support visual storytelling across marketing assets.

• Experience working in a fast-paced environment with the ability to manage multiple projects and tight timelines.

PERSONAL CHARACTERISTICS

• Highly creative with strong taste, visual judgment, and a sharp eye for detail.

• Collaborative, proactive, and comfortable partnering across marketing, sales, ecommerce, and external creative partners.

• Organized and accountable, with the ability to manage shifting priorities without losing quality or momentum.

• Curious about culture, food, design, social media, and consumer behavior, with a strong instinct for what feels premium and relevant.

• Comfortable operating in a growing brand environment where priorities move quickly and creative needs evolve.

• Passionate about building distinctive brand experiences that make everyday food feel elevated, memorable, and fun.

• Competitive Salary

• Performance Bonus

• Equity

• Comprehensive Health, Dental, Vision & Life Insurance

• 401(k) with 3% company match

• Generous PTO, Sick Time, Holidays & Parental Leave

• Wellness, Internet & Cell Phone Stipends

• Company-provided laptop