Graphic Designer

Superior Plus Propane; City of Rochester (NY); Sur place; USD 61 000 - 76 000; Plein temps

Résumé du poste

Superior Plus Propane seeks a Graphic Designer to create and execute visual assets for marketing campaigns, customer communications, and digital channels across the US and Canada. You will ensure brand consistency, translate business goals into compelling visuals, and collaborate with CX, retention, and marketing teams.

The role requires a 1–3 year track record in digital marketing or related fields, a degree in graphic design or visual communications, and proficiency in delivering

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, or related field
• 1–3 years of digital marketing or customer marketing experience
• Strong ability to develop creative assets for digital and print
• Proven track record supporting campaigns and brand initiatives
• Strong understanding of brand standards and maintaining visual consistency
• Collaborates well with cross-functional teams
• Experience coordinating with vendors/printers is a plus

Responsabilités

• Create and execute visual assets for campaigns, customer communications, digital channels, social media, events, sales collateral, and corporate communications
• Develop concepts and design solutions that communicate key messages and support business objectives
• Ensure materials align with brand standards and visual identity guidelines
• Design digital assets including email graphics, website imagery, landing pages, and motion graphics as needed
• Design print materials such as brochures, direct mail, signage, and event materials
• Collaborate with marketing, CX, retention, and agencies to meet project requirements and timelines
• Support campaign planning by developing assets that boost engagement and lead generation
• Manage multiple design projects with attention to quality and deadlines
• Prepare production-ready files and coordinate with vendors and printers
• Contribute to evolving brand standards and design processes
• Stay informed on design trends and technologies to strengthen output
• Refine materials based on feedback and performance insights
• Maintain organized design files and asset libraries
• Perform other related duties as assigned

Description du poste

Reporting to the Senior Marketing Manager, Brand and Communications, the Graphic Designer develops and executes creative visual assets that support Superior's brand, marketing, customer communications, digital channels, and business initiatives across the United States and Canada. Working within the established brand strategy and visual identity framework, the role creates engaging and effective designs that strengthen brand awareness, support customer engagement, and advance business objectives.

Partnering closely with Customer Experience, Retention, and Marketing teams, the role translates business goals, campaign requirements, and customer insights into compelling visual communications across print, digital, and multimedia channels while maintaining brand consistency and design excellence.

What you'll do:

• Create and execute visual assets for marketing campaigns, customer communications, digital channels, social media, events, sales enablement materials, and corporate communications.
• Develop creative concepts and design solutions that effectively communicate key messages and support business and marketing objectives.
• Ensure all creative materials consistently align with Superior's brand standards, visual identity guidelines, and communication objectives.
• Design and produce digital assets including email graphics, website imagery, landing page visuals, digital advertising, social media content, presentations, and motion graphics where required.
• Design and produce print materials including brochures, sales collateral, event materials, signage, direct mail, promotional items, and customer-facing communications.
• Collaborate with marketing team members, internal stakeholders, and external agencies to deliver creative assets that meet project requirements, timelines, and business goals.
• Support campaign planning and execution by developing creative assets that enhance engagement, awareness, lead generation, customer retention, and customer experience initiatives.
• Manage multiple design projects simultaneously, balancing priorities and deadlines while maintaining quality and attention to detail.
• Prepare final production-ready files and coordinate with vendors, printers, and external partners to ensure accurate and timely delivery of materials.
• Contribute to the ongoing evolution of brand standards, creative best practices, templates, and design processes to improve efficiency and consistency.
• Stay informed on emerging design trends, creative technologies, and industry best practices, applying relevant insights to strengthen creative output and brand effectiveness.
• Review and refine creative materials based on stakeholder feedback, performance insights, and business requirements.
• Maintain organized design files, asset libraries, and creative resources to support ongoing business needs and efficient project execution.
• Performs other related duties as assigned.

What you bring:

• Bachelor's degree or college diploma in Graphic Design, Visual Communications, or a related field.
• 1-3 years of experience in digital marketing, customer marketing, customer experience, lifecycle marketing, digital product marketing, or related disciplines.
• Demonstrated ability to develop creative assets for both digital and print channels.
• Proven track record supporting marketing campaigns, customer communications, brand initiatives, or corporate communications projects.
• Strong understanding of brand standards and the ability to maintain visual consistency across multiple channels and audiences.
• Ability to collaborate effectively with cross‑functional stakeholders and translate business requirements into compelling design solutions.
• Familiarity with preparing production‑ready artwork and coordinating with external vendors, printers, or agency partners is considered an asset.
• Knowledge of video production, motion graphics, animation, or multimedia content creation is considered an asset.
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

The expected annual salary range for this role is $61,000 - $76,000 a year.

Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.