Google Ads Specialist

Longwood University; Michigan; On-site; USD 50,000 - 70,000; Full time

Job summary

A forward-thinking company is seeking a Google Ads Specialist to manage client projects and accounts in Michigan, preferably in the Metro Detroit area. Key responsibilities include implementing PPC strategies across various platforms, daily account management, and providing strategic recommendations. Candidates must have a minimum of 2 years in Search Engine Marketing (SEM) and a relevant degree or equivalent experience.

Qualifications

• Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) required.

Responsibilities

• Manage campaigns across Google Ads, Bing, and other platforms.
• Create keyword lists and structure campaigns.
• Provide insights on keyword opportunities and campaign structuring.
• Update team and management on project development.
• Work closely with team members to achieve client goals.

Skills

PPC Campaign Management

Google Ads

Bing Ads

Keyword Strategy

Communication

Education

BS/BA degree or equivalent experience

Job description

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Cogent is seeking a talented full-time or part-time individual to become a valuable member of our dynamic team. As a Google Ads Specialist, you will play a crucial role in managing client projects and accounts, collaborating closely with project managers and account managers on various initiatives, including search engine advertising, website development, and content management systems.

Location: Michigan (Metro Detroit area preferred)
Availability: Must be available during EST working hours.

Responsibilities

• Implement PPC Strategies: Manage campaigns across Google Ads, Bing, and other platforms.
• Daily Account Management: Create keyword lists, structure campaigns, and handle targeting and display network tasks.
• Strategic Recommendations: Provide insights on keyword opportunities and campaign structuring.
• Communication: Keep the team and management updated on project development, timelines, and outcomes.
• Collaboration: Work closely with team members to achieve client goals.
• General Tasks: Understand budgeting, billing, media sheets, campaign setups (display, paid search, native), and demographic/geographic strategies.

Qualifications

• Experience: Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) is required.
• Education: BS/BA degree or equivalent experience.

If you're ready to take your career to the next level and join a forward-thinking company, we want to hear from you!