Google Ads/PPC Specialist

VIE Media; St. Louis (MO); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in St. Louis is looking for a skilled Google Ads/PPC Specialist to enhance brand visibility through paid search strategies. The successful candidate will manage Google Ads and Bing accounts, ensuring optimal performance and client satisfaction through detailed reporting and analytical skills. Competitive salary and hybrid work environment are offered.

Benefits

Competitive salary

Unlimited PTO

Health, Dental, & Vision Benefits

Hybrid Work Environment

Professional development opportunities

Qualifications

• Proven experience as a Google Ads/PPC Specialist or PPC Manager.
• Experience in data analysis and reporting.
• Excellent communication skills.

Responsibilities

• Plan, develop, and implement comprehensive paid search strategies.
• Manage daily account responsibilities associated with Google Ads.
• Generate weekly and monthly client reporting for key metrics.

Skills

Data analysis

Communication

Analytical thinking

Digital marketing concepts

Tools

Google Ads

Bing

Google Analytics

Tableau

Job description

Join to apply for the Google Ads/PPC Specialist role at VIE Media

Job Description

Job Title: Google Ads/PPC Specialist
Responsibilities

• Plan, develop, and implement comprehensive paid search strategies to increase brand visibility and conversions through Google Ads and other PPC platforms.
• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Handle the creation of large keyword lists, ad copy writing, and optimize display banner ads.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communicate to team and management on project development, timelines, and results.

Required Skills And Qualifications

• Proven experience as a Google Ads/PPC Specialist or PPC Manager.
• Experience in data analysis and reporting.
• Knowledge of digital marketing concepts and best practices.
• Experience with multiple platforms, e.g., AdWords, Bing, Facebook Ads.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
• Excellent communication skills.
• Analytical thinking with strong math skills.

Compensation And Benefits

• Competitive salary based on experience.
• Unlimited PTO (Subject to Responsible Usage).
• Full Coverage of Health, Dental, & Vision Benefits after 90 Days.
• Hybrid Work Environment – Fridays are Work From Home.
• Casual Dress Code.
• Professional development and certification opportunities.

VIE Media is an equal opportunities employer and welcomes applications from diverse candidates.