GoHighLevel (GHL) Growth Operations Lead & MarTech Engineer

Globaltize; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Globaltize is seeking a GoHighLevel Growth Operations Lead & MarTech Engineer to design and implement robust ad attribution, webhooks, and dialer pipelines for a fast-growing US residential services client. You will own sub-accounts, pipelines, fields, tags, and automated workflows, ensuring rapid lead routing and accurate revenue attribution across platforms.

You will configure Meta CAPI, Google Ads Enhanced Conversions, and GTM, while building custom API connections (Make.com, Zapier, Python)

Qualifications

• Hands-on GoHighLevel power user with experience building sub-accounts, custom fields, tags, and complex workflows.
• Experience configuring Meta CAPI, Google Ads Enhanced Conversions, and GTM containers to map ad spend to CRM revenue.
• Ability to write webhooks and build API connections (Make.com, Zapier, Python) to route leads between platforms.
• Background in B2C direct-response lead pipelines or high-velocity home services environments.
• Strong, concise, metric-driven English communication.

Responsibilities

• Build, configure, and maintain GoHighLevel sub-accounts from scratch with pipelines, fields, tags, and workflows.
• Implement server-side conversion tracking including Meta CAPI, Enhanced Conversions, and GTM.
• Create webhooks and API integrations (Make.com, Zapier, Python) to route leads instantly between landing pages, GHL, and dialers.
• Enforce Speed-to-Lead SLAs with multi-channel follow-up cadences.
• Audit third-party lead aggregators and ad agencies based on profitability and CRM closed deals.
• Develop executive dashboards in Looker Studio or HubSpot for full-funnel attribution.
• Troubleshoot and repair tracking loops to prevent lead leakage.

Skills

GoHighLevel mastery

MarTech engineering

Data-driven decision making

English communication (C1/C2)

Problem solving

Tools

Make.com

Zapier

Python

Looker Studio

HubSpot

GTM

Meta CAPI

Google Ads

Job description

• Job Title: GoHighLevel (GHL) Growth Operations Lead & MarTech Engineer
• Work Schedule or Hours: Full-Time (40 hours/week) | Operational Window: 8:00 AM - 7:00 PM EST, Monday - Saturday (Exact shift schedule TBD)
• Location: Remote (Latin America)
• Tags: Mid-Senior Level / Growth Operations & MarTech Engineering / GoHighLevel, Webhooks, Meta CAPI, API Integrations / B2C Residential Services

Are you a hands-on GoHighLevel power user and MarTech builder ready to engineer bulletproof ad attribution, webhooks, and dialer pipelines for a high-ticket residential services brand?

Our client is a fast-growing US residential services company (HVAC, Roofing, Electrical) focused on building technical pipeline architecture, enforcing sub-60-second speed-to-lead SLAs, and holding marketing ad spend strictly accountable to closed revenue.

Key Responsibilities

• Build, configure, and maintain GoHighLevel (GHL) sub-accounts from scratch, including custom pipelines, fields, tags, snapshots, and automated workflows.
• Implement server-side conversion tracking, including Meta CAPI (Conversions API with Event IDs), Google Ads Enhanced Conversions, and GTM containers to map ad spend directly to closed offline sales.
• Build custom webhooks and API integrations via Make.com, Zapier, Python, or custom endpoints to route incoming leads instantly between landing pages, GHL, and dialers (Aloware/Twilio).
• Enforce sub-60-second "Speed-to-Lead" SLAs by building multi-channel automated SMS, call, and email follow-up cadences.
• Audit third-party residential lead aggregators (Angi, Networx, Thumbtack, Local Services Ads) and ad agencies based on net profitability and closed CRM deals rather than surface-level cost-per-lead.
• Build and maintain executive reporting dashboards in Looker Studio or HubSpot to deliver full-funnel attribution visibility to leadership.
• Troubleshoot, test, and repair broken tracking loops, webhooks, and pipeline stages in real time to prevent lead leakage.

What We're Looking For

• Hands-on GoHighLevel (GHL) power user with demonstrated experience building sub-accounts, custom fields, tags, and complex workflows from scratch.
• Proven technical experience configuring Meta CAPI, Google Ads Enhanced Conversions, and GTM containers to eliminate duplicate leads and match ad spend with CRM revenue.
• Demonstrated ability to write webhooks and build custom API connections (Make.com, Zapier, Python) to route leads instantly between platforms and dialers.
• Direct background in local B2C direct-response lead pipelines, contractor lead flows, or high-velocity home services environments.
• Punchy, concise, and metric-driven English communication skills (C1/C2).
• You have experience in B2C residential services or trade industries (HVAC, Roofing, Electrical, Plumbing).
• You are familiar with trade-specific platforms such as ServiceTitan.
• You have experience configuring AI autoresponders, voice bots (Vapi), or power dialer integrations.