Go-To-Market Lead

Finpilot; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Health benefits (dental & vision)

Job summary

Finpilot, the AI-native operating system for institutional capital, is seeking a survivor of startup GTM and Sales to lead our early market strategy. You will own the GTM and Sales function, designing approaches to reach large financial institutions and enterprises, and building lasting relationships with decision-makers.

You should bring a proven track record driving 0-to-1 GTM in startups, the ability to work autonomously, and a strong entrepreneurial mindset to iterate quickly on market

Qualifications

• Proven 0-to-1 GTM and Sales at a startup.
• Ability to act independently with full ownership of GTM and Sales.
• Entrepreneurial mindset with quick iteration on market feedback.

Responsibilities

• Lead GTM and Sales at Finpilot.
• Design and execute our early-stage go-to-market strategy to reach enterprises in the financial sector and related industries.
• Build scalable sales processes and cultivate relationships with key decision-makers in financial institutions and enterprises.

Skills

GTM strategy

Sales leadership

Startup experience

Job description

Finpilot is the AI-native operating system for institutional capital.

Our customers decide where the long-term capital of the economy goes. They are the investment offices behind universities and governments, public pensions and foundations, hospital systems and insurers, families and asset managers. Tens to hundreds of billions of dollars each.

This is the capital that pays for research, medicine and retirement. Most people never think about who allocates it, and almost nobody has built serious software for the people who do.

Those teams still work across five systems built before AI, with a person in the middle moving information between them by hand. The people trusted with these decisions spend most of their week assembling information instead of judging it.

We are rebuilding that from the ground up. Finpilot unifies every system and every document an investment office holds into a single shared brain, then runs AI agents on top of it. The agents do the work: the research, the analysis, the diligence, the watch on every manager and every position. Continuously, in the background, at a depth no team could ever staff for. People come in for the decisions.

Human intelligence where it counts. AI agents everywhere else.

Some of the largest and most respected pools of capital in the country run on Finpilot today. Several are pulling out systems they have relied on for decades and making Finpilot the platform their office runs on instead. This is an industry that changes its software about once a generation. It is changing now.

We are backed by Madrona Venture Group. We are a small team with deep expertise in finance and technology, decades of financial industry experience, and fintech companies previously built and acquired by Nasdaq and ADP. We have spent three years on the hardest part of applying AI to this industry: precision and accuracy, which are non‑negotiable when a number ends up in front of an investment committee.

The role

You will be leading and owning GTM and Sales at Finpilot. With our strong early traction, you’ll be instrumental in helping us scale to the next level. Your responsibilities will include designing and executing our early‑stage go-to‑market strategy to effectively reach enterprises in the financial and related sectors. You’ll develop creative approaches to penetrate the market, establish our sales processes, and build meaningful relationships with key decision‑makers in financial institutions and enterprises.

What we’re looking for

We’re looking for someone with proven experience driving 0-to-1 GTM and Sales at a startup. Previous founders would be an ideal fit for this role, as you understand the challenges of building something from scratch. You should be able to act independently, take full ownership of the GTM and Sales function, and thrive in an environment that requires both strategic thinking and hands‑on execution. Your entrepreneurial mindset and ability to iterate quickly based on market feedback will be crucial to our success.

What Finpilot offers

• Competitive salary with fully covered health benefits (including dental and vision)
• Opportunity to transform how finance and knowledge work is done with AI

You’ll be joining our small and talent‑dense team. This is an opportunity to define the next generation of financial systems with AI and shape the future of knowledge work.