Go-To-Market (GTM) Associate

Workday; Boston (MA); Hybrid; USD 74,000 - 111,000; Full time

Benefits offered by this job

Flexible work options

Job summary

Workday, a leader in AI-powered work-management solutions, is seeking a Go-To-Market Associate to drive pipeline generation and qualify high-value enterprise opportunities. You will be the first touchpoint for global organizations and work closely with leadership to shape scalable GTM motions.

You will identify emerging trends, source strategic opportunities, and build a robust sales pipeline across multiple regions.

Qualifications

• 2+ years of commercial, sales, go-to-market, or business development experience.
• Experience in pipeline generation, client outreach, or lead qualification.
• Professional proficiency in English with excellent written and verbal communication.

Responsibilities

• Drive Pipeline Generation: act as the initial contact for prospective enterprise clients, perform lead generation, qualification, and high-value deal sourcing.
• Execute Market Strategy: assess markets to identify trends and opportunities where Sana’s AI solutions add value.
• Shape the GTM Motion: collaborate with sales leadership to refine outreach blueprints and methodologies for global scaling.
• Build Relationships: convert insights into revenue through proactive execution with executive stakeholders.

Skills

Pipeline generation

Lead qualification

English proficiency

Education

Bachelor's degree or higher

Job description

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you’re building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Sana (now a part of Workday) is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

About the Role

The Go-To-Market team brings our cutting-edge AI products to the global market. As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations. This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline. You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth.

Key Responsibilities

• Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing.

• Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana’s AI solutions can add immediate value.

• Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling.

• Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship-building with executive-level stakeholders.

What We Offer

• Impactful Work: Help shape the future of AI alongside brilliant minds formerly from Google, Apple, Spotify, Notion, Slack, and Databricks.

• Accelerated Growth: Swift professional development supported by continuous feedback and direct mentorship from senior leaders.

• Global Collaboration: Work alongside exceptional teammates across 5+ countries from our highly collaborative and inspiring office spaces.

About You

Basic Qualifications

• 2+ years of professional experience in a commercial, sales, go-to-market, or business development role; or 2+ years of experience in management consulting.

• Demonstrated experience in pipeline generation, client outreach, or lead qualification.

• Professional proficiency in English with excellent written and verbal communication skills.

Other Qualifications

• Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain).

• A Bachelor’s degree or higher from a highly competitive or top-tier university.

• Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenue.

• A “first-principles” thinker with a strong bias for action, comfortable navigating ambiguous and fast-paced environments.

• Highly collaborative, inherently curious, humble, and driven by a desire to exceed goals and elevate the team around you.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.NY.New York City.Sana

Primary Location Base Pay Range: $74,000 USD - $111,000 USD

Additional US Location(s) Base Pay Range: $74,000 USD - $111,000 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote “home office” roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision‑making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.