Go‐To‐Market Engineer (Outbound Strategy & Enablement)

Thoughtleadr LLC; Mission (TX); Remote; USD 80,000 - 100,000; Full time

Job summary

Join a fast-growing content agency that empowers incredible founders and personal brands. As a Go-To-Market Engineer, you'll architect and optimize a data-driven outbound strategy, focusing on building automated systems that drive results. With a split focus on building and coaching, you'll develop innovative outreach campaigns and mentor others in the process. Enjoy the flexibility of a fully remote role while connecting with accomplished founders and exploring fascinating topics in leadership, AI, and business. This innovative firm values your contributions and offers a fun, meritocratic culture where your strategies shape revenue from day one.

Benefits

Flexible working hours

Ownership from day one

Quarterly in-person meet-ups

Freedom to experiment with AI tools

Fun and innovative environment

Qualifications

• Proven experience with outbound strategies and GTM tools.
• Strong analytical mindset to improve conversion rates.

Responsibilities

• Architect and optimize a scalable outbound engine.
• Create persona-based sequences for outreach campaigns.

Skills

Analytical Skills

Communication Skills

Coaching

Technical Command of Outbound Tools

Tools

HubSpot

Apollo

Zapier

Clay

PhantomBuster

Job description

Go‑To‑Market Engineer (Outbound Strategy & Enablement)

• Build and continually optimize a data‑driven outbound funnel that reliably books qualified meetings for our business.
• We help our clients achieve their growth objectives by securing conversations with key customers, strategic investors, and influential media contacts.

Role Summary

• Architect, launch, and optimize a scalable outbound engine for the company and select clients
• Split focus: ~70% builder/operator, ~30% coach/mentor
• Core channels: X (Twitter), LinkedIn, and email

Key Outcomes (First 2 weeks)

• Scraped all of the followers of our founders, enriched this data on Clay, and provided it to our team
• Launched an email/LinkedIn campaign

Key Responsibilities

Outbound Architecture

• Map buyer journeys for each ICP
• Select, integrate, and maintain the GTM tech stack (e.g., Apollo, HubSpot, Clay, PhantomBuster, Zapier)

Campaign Creation

• Develop persona‑based sequences for X DMs, LinkedIn InMails/comments, and multistep email cadences
• A/B test hooks, offers, and CTAs; iterate rapidly on performance data
• Own copy templates while preserving each brand’s voice

Enablement & Mentorship

• Create step‑by‑step playbooks and Loom walkthroughs for repeatable execution
• Lead weekly coaching sessions with the founder; troubleshoot obstacles and upskill on new tactics/AI tools

Client Delivery

• Serve as a fractional GTM architect for select clients; onboard them to the system and customize sequences
• Present insights and recommendations in executive‑ready formats

Continuous Improvement

• Track key KPIs (open%, reply%, meetings booked, SQLs)
• Maintain an experimental roadmap for new channels (e.g., Reddit, WhatsApp, cold video) and emerging AI‑assist tools

Desired Competencies

• Deep technical command of modern outbound/GTM tools (HubSpot, Apollo, Outreach, Salesloft, Clay, Lemlist, Instantly, Zapier/Make, and custom GPT/LLM workflows)
• Ability to stitch tools together into automated, scalable systems
• Strong analytical mindset—comfortable extracting insights from data to improve conversion rates
• Clear communicator and natural teacher

Compensation

• 3500 USD Monthly (Full-time Job)

Why Work With Us

We’re a fast-growing content agency for amazing founders and personal brands online. 90% of our clients are highly accomplished multi-millionaire founders who have incredible stories to tell but don’t have time to tell them. And that’s where we come in!

• Fully remote with flexible working hours
• You get to hop on calls and speak to incredible founders
• You get to write about super interesting topics from some of the best people in their respective fields: leadership, business, AI, investing, mindfulness
• Join a fun, innovative, and meritocratic environment where results are recognized quickly
• Ownership from day one—your strategies directly shape revenue for us and our clients
• Freedom to experiment with cutting‑edge AI and automation tools
• Remote‑friendly culture with quarterly in‑person meet‑ups