GMI Customer Research Analyst

General Motors; United States; Hybrid; USD 120,000 - 150,000; Full time

Job summary

General Motors is seeking a Senior Market Research Analyst for GM International to lead customer research and insights across multiple markets. You will design studies, oversee fieldwork, analyze data, and deliver actionable recommendations that shape product, marketing, and regional strategies.

The role emphasizes independent leadership, advanced analytics, and clear storytelling for executive audiences. Collaboration with global teams, suppliers, and stakeholders is required in a hybrid work

Qualifications

• Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
• Ability to independently lead research and insight projects with minimal oversight.
• Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
• Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
• Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
• Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
• Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
• Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
• Proficiency in Word, PowerPoint, and Excel.
• Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
• Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
• Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
• Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Responsibilities

• Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
• Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
• Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
• Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
• Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
• Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
• Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
• Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
• Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
• Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Skills

Market Research

Insights

Quantitative Methods

Qualitative Methods

Stakeholder Management

Storytelling

Presentation Skills

AI in Research

Project Management

Leadership

Education

Bachelor’s degree in Market Research

Tools

PowerPoint

Excel

Word

R

SPSS

Q

Job description

Work Arrangement

This role is categorized as hybrid. The successful candidate is expected to report to Warren, MI three times per week, at minimum.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The Role

The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development. The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.

What You’ll Do

• Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
• Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
• Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
• Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
• Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
• Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
• Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
• Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
• Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
• Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications

• Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
• Demonstrated ability to independently lead research and insight projects with minimal oversight.
• Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
• Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
• Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
• Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
• Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
• Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
• Proficiency in Word, PowerPoint, and Excel.
• Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
• Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
• Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
• Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications

• Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
• Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics.
• Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact.
• Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence.
• Experience coaching peers, sharing best practices, or helping elevate research quality across a broader team.
• Strong analytical skills, including experience working with raw data, cross-tabs, segmentation, trend analysis, and synthesizing multiple sources into clear business implications.
• Proficiency in research and analytics tools such as SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings.

Immigration Sponsorship

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

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