Global Tradeshow Strategy Lead

Avantor; Delaware; On-site; USD 98,000 - 157,000; Full time

Job summary

Avantor seeks a Tradeshow Manager to lead the strategy, planning, and execution of flagship globlal tradeshows, partnering with Commercial, Product, Marketing, Digital, and executives to deliver standout brand experiences and measurable business impact.

You will own budgets, negotiate sponsorships and exhibit space, manage assets and vendors, and oversee on-site logistics to drive lead generation and ROI across markets.

Qualifications

• Bachelor's degree required.
• 5–7 years of progressive experience in trade show, events, marketing, communications, or related environments.
• Experience leading end-to-end planning and execution of large-scale tradeshows.
• Strong contract negotiation, budget management, reporting, and project management capabilities.
• Proven cross-functional leadership within matrixed organizations.
• Healthcare/biotech/pharma or bioprocess industry experience preferred.
• Ability to travel domestically and internationally up to 20%.

Responsibilities

• Develop recommendations for participation in global and flagship shows aligned to business objectives and brand strategy.
• Lead negotiation of exhibit space, sponsorships, and event contracts to maximize value and cost efficiencies.
• Independently manage a portfolio of tradeshows with governance for regional events.
• Coordinate planning with Commercial, Product, Marketing, Digital, Communications, and external partners.
• Oversee logistics: registration, housing, meeting space, shipping, booth assets, hospitality, lead retrieval, onsite execution.
• Manage event budgets, forecasts, and expenditures with transparent stakeholder reporting.
• Direct external agencies, vendors, and logistics partners for booth assets and displays.
• Own post-event reporting, ROI analysis, lead metrics, and executive summaries.

Skills

Strategic leadership

Contract negotiation

Budget management

Cross-functional leadership

Vendor management

Communication

Project management

Education

Bachelor's degree

Tools

Microsoft 365

Teams

SharePoint

C4C

Cvent

iCapture

Job description

Avantor seeks a Tradeshow Manager to lead the strategy, planning, and execution of flagship globlal tradeshows, partnering with Commercial, Product, Marketing, Digital, and executives to deliver standout brand experiences and measurable business impact.

You will own budgets, negotiate sponsorships and exhibit space, manage assets and vendors, and oversee on-site logistics to drive lead generation and ROI across markets.