Global Technical Portfolio Marketing Manager - Automation & Communication (f/m/d)

Experteer Italy; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Join Hitachi Energy as a Global Technical Portfolio Marketing Manager and lead marketing strategies for our Automation & Communication product group. You will collaborate across functions, leverage data analytics, and drive product launches while influencing market positioning and performance evaluation. This strategic role offers opportunities for personal and professional growth in a diverse and global environment.

Benefits

Flexible working time

Career development trainings

Qualifications

• 10-12 years' experience in product management or technical marketing.
• Exceptional writing and presentation skills in English.
• Hands-on experience with data analytics tools.

Responsibilities

• Define and supervise the global marketing strategy.
• Lead product launch strategy, ensuring market alignment.
• Evaluate marketing performance using data-driven insights.

Skills

Technical Acumen

Marketing Strategy

Cross-functional Collaboration

Data Analysis

KPI Monitoring

Education

Bachelor's degree in engineering or business

Tools

Salesforce.com

Adobe Experience Manager

Power BI

Job description

Description
The opportunity
Hitachi Energy's Grid Automation (GA) business unit is seeking a Global Technical Portfolio Marketing Manager for its Global Product Group (GPG), Automation & Communication (AC). The Automation & Communication GPG celebrates global leadership with its extensive portfolio of products, systems, and services for substation and distribution automation, as well as communications networks, addressing electric utilities and industrial and transportation customers operating electrical networks. Our solutions unite deep domain knowledge and innovative technologies that help customers around the globe optimize the critical systems that power, move, and connect us.
Are you excited to join our mission to bring this portfolio to market? Apply now!
How you'll make an impact
* Marketing Strategy and Leadership: Define, launch, and supervise the global marketing strategy for the AC GPG, ensuring business priorities are addressed and market conditions are monitored
* Partner with other functions within the Marketing and Communications organization to define, plan and deploy activities that help achieve the GPG growth targets
* Cross-functional Collaboration: Build relationships with product, sales, and business development leadership to drive alignment with the Marketing and Communications organization
* Content and Marketing Mix: Leverage the portfolio's value proposition to direct and inform the content strategy and the marketing mix to support all activities, including website, customer references, messaging, customer personas, competitive benchmarking, and insights
* Portfolio Positioning: Develop and recommend portfolio positioning and promotional strategies to maximize long-term market share
* Performance Evaluation: Lead the evaluation of marketing and communications investments, taking corrective action when necessary
* Product Launching: Lead the product launch strategy, ensuring alignment with the go-to-market plan and optimizing resources
* KPI Monitoring: Utilize data-driven insights and define and monitor Key-Performance-Indicators to optimize strategies according to marketing performance and changing market conditions and to measure the success of deployed strategies
Your background
* Bachelor's degree in engineering or business and 10-12 years' experience in product management, technical sales, or technical marketing. Strong technical acumen, with knowledge of industrial automation and communications required
* Exceptional executive-level writing and presentation skills in English. Ability to analyze and interpret scientific and technical journals, financial reports, and legal documents
* Experience in analyzing marketing and sales data and using metrics extensively to evaluate, demonstrate, and support decision-making. Hands-on experience with Salesforce.com, Adobe Experience Manager and Analytics, AirTable, Power BI, and similar platforms and tools
* Extensive experience in managing complex, long-range projects with multiple resources and stakeholders. Ability to navigate a fast-paced, complex, heavily matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders
More about us
We offer flexible working time and fantastic career possibilities within Hitachi Energy. You will receive various trainings and education supporting employee development.
We are diversified company with over 100+ nationalities and a global network of specialists!
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