Global Social Media Manager, Luxury New York, United States

Sotheby’s group; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

An established industry player is seeking a Global Social Media Manager for Luxury. This role involves leading social media strategies, managing multiple luxury accounts, and crafting compelling narratives to engage audiences. The ideal candidate thrives in fast-paced environments, possesses a strong storytelling ability, and is adept at leveraging social media insights to drive business impact. Join a team that values creativity and innovation, and play a pivotal role in enhancing the brand's presence in key cultural conversations. If you have a passion for luxury and a knack for social media, this opportunity is for you!

Benefits

Discretionary bonus

Competitive benefits package

Qualifications

• 6-8 years in social media management, preferably in luxury sectors.
• Proven track record of engaging social media campaigns.

Responsibilities

• Deliver creative content to boost engagement across social channels.
• Identify cultural connections and engage through social conversations.

Skills

Social Media Management

Content Creation

Analytical Skills

Storytelling

Time Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Curalate

Sprinklr

Sprout

Dash Hudson

Adobe Analytics

Google Ads

Facebook Ads

Job description

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

THE ROLE

The Global Social Media Manager, Luxury role will provide expertise and leadership in the social media landscape while delivering on our social strategy for global Luxury sales and activations across core Sotheby’s channels, as well as managing 5 dedicated luxury Instagram accounts focused on Jewelry, Watches, Style, Sports and Wine & Spirits.

The ideal candidate is someone who is always looking for what’s next in social media—with expertise in speaking to luxury markets. Someone who thrives in a fast-paced environment, who is a natural storyteller and is always looking for the best way to tell it—whether that’s an Instagram carousel, Threads, or a TikTok series. Self-motivated and agile, this role will be key in bringing fresh and creative social ideas to life that place the brand in key cultural conversations. Did you get lost in a Wirkin subreddit in January? Spot the Romanee-Conti mention in Squid Game? Consider applying!

This role will work closely with the Luxury Marketing, Press, and Specialist departments to bring to life the incredible objects that come through our doors.

RESPONSIBILITIES

• Responsible for delivering creative social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events.
• Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
• Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
• Identify cultural connections with the brand and outline ways of engaging through social conversations.
• Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
• Continually explore new channels for Sotheby’s to use to grow our social media reach.

IDEAL EXPERIENCE & COMPETENCIES

• Minimum 6-8 years of experience managing social media, ideally in-house on the brand side or agency in a luxury sector.
• Experience working in all major social platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Discord, Reddit, a plus.
• Proven track record of engaging, efficient and newsworthy social media campaigns.
• Competent in using social media tools and DAMs (E.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc).
• Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager is a plus
• Has an entrepreneurial mindset, and is at ease with change and ambiguity and making informed decisions quickly
• Is analytical and highly curious and creative, continually striving to improve his/her skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business.
• Possesses strong time management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail
• Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership)
• Collaborative and able to work cross-functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact
• Self-starter who takes responsibility and knows how to problem solve
• Experience in luxury, fashion or art industries is a plus

The proposed base salary for this position ranges from $70,000-$90,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.