Global SMB Performance Marketing Lead

Amazon Inc.; New York (NY); Presencial; USD 180.000 - 280.000; Jornada completa

Descripción de la vacante

Amazon Inc. in New York seeks a Senior Manager, SMB Global Performance Marketing to lead worldwide first-party channel marketing and content strategy for the SMB segment.

You will own 1P marketing channels and Click Credit promotions, shaping messaging and lifecycle marketing to drive advertiser activation, retention, and revenue growth. The role guides the transition to AI-enabled operating models, defining requirements and calibrating outcomes based on advertiser satisfaction and business

Responsabilidades

• Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges, driving reach, engagement, and revenue at scale.
• Own end-to-end advertiser growth domains—acquisition, optimization, growth, and retention—shaping strategy and owning performance outcomes across the advertiser lifecycle.
• Design customer-centric, experience-led marketing around cohesive end-to-end advertiser journeys.
• In partnership with decision science and mar-tech, define content frameworks, value propositions, and modular messaging for 1:1 personalized experiences at scale.
• Own demand generation and performance, balancing volume, quality, and ROI to maximize business impact.
• Drive deep dive analysis and continuous experimentation.
• Lead the transition toward Marketing Demand Automation as the anchor of the operating model, enabling scalable variation and personalization.

Descripción del empleo

Amazon Inc. in New York seeks a Senior Manager, SMB Global Performance Marketing to lead worldwide first-party channel marketing and content strategy for the SMB segment.

You will own 1P marketing channels and Click Credit promotions, shaping messaging and lifecycle marketing to drive advertiser activation, retention, and revenue growth. The role guides the transition to AI-enabled operating models, defining requirements and calibrating outcomes based on advertiser satisfaction and business