Global Senior Marketing Director, COPD

AstraZeneca GmbH; Gaithersburg (MD); On-site; USD 232,000 - 348,000; Full time

Job summary

AstraZeneca seeks a Global Senior Marketing leader to own the COPD brand strategy and launch excellence across markets. You will drive a high-performance, patient-centric culture by leading cross-functional teams and shaping evidence-based value communication.

You will partner with medical, HEOR, market access, digital, and regulatory functions to derisk launches, socialize global plans, and deliver measurable outcomes in a fast-paced, multicultural environment.

Qualifications

• Biologics launch experience in specialty care.
• Strong commercial strategy knowledge including positioning, campaigns, forecasting, pricing and market research.
• Proven ability engaging external stakeholders and translating insights into actions.
• Preference for US/Japan/China launches; respiratory/immunology experience is a plus.

Responsibilities

• Lead global brand strategy, value proposition, and positioning for COPD with clear priorities.
• Design, pilot, and scale signature initiatives to accelerate adoption and growth.
• Build partnerships with markets and regional leads to ensure informed local execution.
• Integrate clinical, real-world, and market insights to guide strategy and evidence plans.
• Define omnichannel segmentation and strategy to optimize HCP and patient engagement.

Skills

Strategic leadership

Brand strategy

Launch excellence

Cross-functional leadership

Global markets

Education

Bachelor's degree

Master's degree desired

Job description

Major Duties and Responsibilities

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver afirstclassCOPD launch. You bring a strategic mindset,crossculturalcommunication strength, and the ability to simplify complexity—amplifying brand strategy and shaping ahighperformance,patientfocusedculture across global and country teams.

As the Global Senior MarketingDirectoryou willbe accountable for:

• Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterpriseobjectives.

• Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.

• Market and Regional Partnership: Build strong,trustbasedpartnerships with T8 markets, the Global Launch Lead, and Regional Leads; drivealignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.

• Insights and Evidence: Integrate clinical,realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

• GotoMarketand Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 andnextbestactionframeworks) tooptimizeHCP and patient engagement and measure impact across touchpoints.

• AI and Digital Enablement: EmbedAIpoweredcapabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.

• CrossFunctionalLeadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance.

• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.

• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews andcoursecorrectquickly to deliverinyearandlongtermobjectives.

Requirements/Qualifications

Education:Bachelor’sdegree isrequiredwithbusinessdegree orscientificexpertiseas preferred.Master’sdegree is desired.

Experience

• Significant experiencelaunching biologics and deliveringend to endbrand leadership in specialty care.

• Deep knowledge of commercial strategy and core methodologies, including positioning,campaign development,forecasting, pricing and reimbursement, market research, and competitive intelligence.

• Proventrack recordengaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.

• Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Special Skills/Abilities

• Strong strategic thinking,decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices.

• Demonstrated ability to collaborate and lead across functions andgeographies,effective influence without authority.

• Bias for action witha track recordof translating ideas into measurable outcomes.

• Robust analytical, organizational, and communication skills (written and verbal).

• Comfortable operating amid ambiguity and managing multiple priorities inafatpaced, highlycrossfunctionalenvironment.

• Proven ability to build, develop, and inspirehighperformingteams and an inclusive,patientcentricculture.

Total Rewards

The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

AstraZenecais an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [e-mail].

Date Posted

04-Sep-2026

Closing Date

15-Sep-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.