Global Salesforce Marketing Lead - Alliances & Pipeline

Deloitte France; Cincinnati (OH); On-site; USD 110,000 - 155,000; Full time

Job summary

Deloitte Global is seeking an Alliance Marketing Manager to develop and implement integrated marketing campaigns and alliance programs. You will drive pipeline, orchestrate Go-To-Market initiatives, and oversee messaging, content, events, and sponsorships with global counterparts.

You will collaborate across teams to create demand, measure ROI, and build awareness of Deloitte's technology solutions, requiring strong communication, strategic thinking, and travel up to 30%.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8+ years of enterprise B2B marketing experience in professional services.
• 3+ years of management experience leading direct reports.
• Experience in creating demand generation programs and digital marketing strategies.
• Strong performance in developing, managing and executing multichannel marketing programs, with a collaborative mind‑set, to consistently deliver high quality results.
• Experience in developing digital advertising, branding and social media to support event marketing activations.
• Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners.
• Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external).
• High proficiency with MS Excel, Word, and PowerPoint and AI tools.
• Up to 30% travel required.

Responsibilities

• Plan and deliver effective marketing programs collaborating with global counterparts which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
• Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
• Create and leverage strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
• Produce deliverables including thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third‑party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
• The team

Skills

Marketing strategy

Campaign management

Content development

Multichannel marketing

Digital advertising

Social media

Thought leadership

Client service

Presentation skills

Communication

Education

Bachelor's degree in Marketing

Tools

MS Excel

PowerPoint

AI tools

Job description

Deloitte Global is seeking an Alliance Marketing Manager to develop and implement integrated marketing campaigns and alliance programs. You will drive pipeline, orchestrate Go-To-Market initiatives, and oversee messaging, content, events, and sponsorships with global counterparts.

You will collaborate across teams to create demand, measure ROI, and build awareness of Deloitte's technology solutions, requiring strong communication, strategic thinking, and travel up to 30%.