Global Retail Marketing Lead for Growth & Activation

Dragon Shield; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Dragon Shield is seeking a Senior Retail Marketing Manager to lead the global retail marketing strategy across distributors, retailers, and key channel partners. You will partner with the Marketing Director and VP to drive commercial growth, ensure premium brand presentation, and identify opportunities to strengthen Dragon Shield’s in-store presence worldwide.

You will work with Sales, Product Development, and senior leadership to shape the retail marketing roadmap, oversee large-scale

Qualifications

• 7+ years of experience in retail marketing, trade marketing, channel marketing, or a related field.
• Proven ability to build and execute strategic retail marketing initiatives across multiple markets.
• Strong commercial mindset with experience supporting revenue growth through channel marketing.
• Experience working with international distributors, retailers, or partner networks.
• Excellent project leadership and stakeholder management skills.
• Strong analytical capabilities with experience using performance data to drive decisions.
• Exceptional communication and presentation skills.
• Experience managing budgets and influencing senior stakeholders.
• Experience within consumer products, hobbies, gaming, lifestyle brands, or related industries is an advantage.

Responsibilities

• Develop and own the global retail marketing strategy across retail and distribution channels.
• Partner closely with the Marketing Director and Sales leadership to identify growth opportunities and support revenue objectives.
• Establish annual retail marketing priorities, launch plans, and channel activation strategies.
• Drive continuous improvement of retail marketing effectiveness through data, insights, and market feedback.
• Manage retail marketing budgets and ensure efficient allocation of resources and ROI.
• Lead the development of visual merchandising concepts and retail execution standards in partnership with the Jr. Art Director, Trade Merchandising & Events.
• Ensure consistent and premium brand presentation across retail environments globally.
• Oversee large-scale retail campaigns, product launches, and in-store activations.
• Analyze campaign performance and customer engagement data to optimize future initiatives.
• Identify emerging retail trends and translate them into innovative activation opportunities.
• Own and further develop the “Dragonization” program as a strategic growth initiative.
• Evaluate opportunities, define priorities, and ensure alignment with broader commercial objectives.
• Oversee end-to-end execution from concept approval through production and implementation.
• Align stakeholders across Sales, Design, Product, and Operations to ensure successful delivery.
• Establish scalable processes, governance, and performance metrics.
• Build and maintain strong relationships with key distributors and retail partners globally.
• Lead partner communication strategies, campaign toolkits, and launch programs.
• Develop scalable B2B marketing initiatives that increase partner engagement and revenue opportunities.
• Serve as the primary point of contact for strategic retail marketing discussions with major channel partners.
• Ensure distributors have the assets, tools, and support required for successful market execution.
• Act as the retail marketing subject matter expert within the organization.
• Mentor and support colleagues across marketing and commercial functions.
• Drive alignment between Sales, Marketing, Product, and Creative teams.
• Present recommendations, performance insights, and strategic plans to senior leadership
• Help shape future retail marketing capabilities, processes, and team development.

Skills

Retail marketing

Trade marketing

Channel marketing

Leadership

Stakeholder management

Data analysis

Budget management

Communication skills

Job description

Dragon Shield is seeking a Senior Retail Marketing Manager to lead the global retail marketing strategy across distributors, retailers, and key channel partners. You will partner with the Marketing Director and VP to drive commercial growth, ensure premium brand presentation, and identify opportunities to strengthen Dragon Shield’s in-store presence worldwide.

You will work with Sales, Product Development, and senior leadership to shape the retail marketing roadmap, oversee large-scale