Global Promotional Campaigns Manager, Google Play Games

Google; Mountain View (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google Play is hiring a Global Promotional Campaigns Manager to shape and execute end-to-end global campaigns and editorial merchandising for Google Play Games. You will collaborate with PCO and EPU teams to deliver campaigns that drive consumer spend, engagement, and developer success globally.

Responsibilities include planning multi-channel campaigns, aligning with Editorial and Product teams, and using AI tools to scale outreach and messaging.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent practical experience.
• 4 years of experience in product marketing, partner marketing, content marketing, or digital merchandising in e-commerce, digital media, or mobile app/gaming ecosystems.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Plan, execute, and scale multi-channel global promotional campaigns and lifecycle moments to maximize player acquisition and business.
• Partner with Editorial, Merchandising, and Product teams to align campaign calendars, store-placement, and in-app editorial storytelling with global objectives.
• Leverage AI-driven workflows and content tools to scale campaign outreach, editorial framing, and promotional messaging globally.
• Drive user engagement by promoting first- and third-party content programs, loyalty initiatives, and featured store moments. Monitor campaign performance, track conversion, engagement metrics, and iterate strategies for Play gamers and developers.
• Synthesize complex campaign metrics into actionable insights for cross-functional leads and directors; analyze user behaviors, regional gaming trends, and competitive landscapes to inform strategy.

Education

Bachelor's degree in Marketing, Business Administration, Communications, or equivalent practical experience

4 years of experience in product marketing, partner marketing, content marketing, or digital merchandising within e-commerce, digital media, or mobile app/gaming ecosystems

Experience managing cross-functional or cross-team projects

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA

Minimum qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent practical experience.
• 4 years of experience in product marketing, partner marketing, content marketing, or digital merchandising within e-commerce, digital media, or mobile app/gaming ecosystems.
• Experience managing cross-functional or cross-team projects

Preferred qualifications

• Familiarity with leveraging AI tools and automated workflows for content creation, localization scaling, and operational efficiency.
• Knowledge of the gaming industry, mobile games ecosystem, business generation models, and player behavior patterns across global markets.
• Ability to develop and polish compelling content narratives that support key moments and initiatives.
• Ability to interpret campaign performance data, perform ecosystem analyses, and derive insights to optimize campaign Return on Investment (ROI) and user conversion.
• Excellent written and verbal communication skills, with experience crafting compelling narratives for leadership, partner-facing communications, and consumer audiences.

About The Job

Google Play is dedicated to delivering the best gaming experiences to billions of users globally and is a critical driver of Google’s overall growth and revenue.

The Google Play Games GTM team connects the right games with the right users at the right time, across all device form factors and platforms.

As a Global Promotional Campaigns Manager, you will shape and execute end-to-end global promotional campaigns and editorial merchandising strategies for Google Play Games. Working at the intersection of gaming ecosystem trends, user engagement, and partner growth, you will partner closely across PCO (Play Consumer Operations) teams and EPU (Engineering, Product, UX) to deliver high-impact campaigns that drive consumer spend, maximize user engagement, and accelerate developer success globally.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on your Android phone, then have it instantly available on your laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Plan, execute, and scale multi-channel global promotional campaigns and lifecycle moments to maximize player acquisition and business.
• Partner closely with Editorial, Merchandising, and Product teams to align campaign-calendars, store-placement, and in-app editorial-storytelling with core product features and global promotional objectives.
• Leverage AI-driven workflows and content tools to scale campaign outreach, editorial framing, and promotional messaging globally.
• Drive user‑engagement by promoting first‑party and third‑party content-programs, loyalty initiatives, and featured store moments. Monitor campaign performance, track conversion, engagement metrics, and iterate strategies to ensure success for Play gamers and developer partners.
• Synthesize complex campaign metrics into actionable insights for cross-functional leads and directors. Conduct analyses of user-behaviors, regional gaming-trends, and competitive landscapes to inform promotional strategy and merchandising decisions.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .