Global Product Marketing Manager, Programmatic & Delivery – Ads

Netflix; Los Angeles (CA); On-site; USD 317,000 - 505,000; Full time

Benefits offered by this job

Health plans

401(k) plan with company match

Stock option program

Disability programs

Health savings account

Family-forming benefits

Paid time off

Job summary

Netflix is seeking a Senior Product Marketing Manager to own the go-to-market strategy for programmatic advertising and ad delivery. You will lead cross-functional efforts with product, sales, and marketing to translate technical capabilities into market-ready outcomes.

You will shape messaging, collateral, and launch plans, ensuring commercial readiness and strong market impact across regions. This role demands deep domain expertise, strategic vision, and a track record of delivering complex

Qualifications

• 10+ years of product marketing in programmatic ad tech or B2B advertising.
• Deep, technical knowledge of programmatic advertising and DSP ecosystem.
• Fluency in ad tech and ad delivery and ability to explain complex capabilities to advertisers.

Responsibilities

• Own global go-to-market strategy for programmatic and delivery capabilities.
• Coordinate with regional PMMs to adapt communications for local markets.
• Own naming, positioning, and collateral for new product launches.
• Influence product development with market and competitive insights.
• Develop marketing deliverables to illustrate technical solutions.
• Lead initiatives for commercial readiness across the ads portfolio.
• Collaborate with cross-functional teams across product, sales, operations, and marketing.
• Build trust with technical and market-facing stakeholders.

Skills

Programmatic advertising

Ad tech

B2B advertising

DSP ecosystem

Ad delivery

Storytelling

Cross-functional collaboration

Product strategy

Go-to-market launches

Communication

Tools

DSP integrations

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

Netflix is one of the world’s leading entertainment services, offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Product Marketing Manager to own Programmatic and Delivery: domains that dictate how an ad is bought and served on Netflix. This is a senior, high-impact role for someone with strong Domain expertise who is energized by joining a rapidly scaling business. Success in this role requires being a self-starter with a bias for action, the ability to execute autonomously, and a high degree of comfort with ambiguity.

Key Responsibilities

• Own the global go-to-market strategy (including positioning, enablement, and rollout) of key advertising capabilities across programmatic buying and ad delivery, serving as the central point of contact for programmatic product updates and relationships with DSP partners.
• Be the source of upstream product knowledge for regional PMM counterparts across the globe, partnering to adapt product communications for regional audiences.
• Ensure products are commercially ready and easily understood by market-facing and external stakeholders. Own naming, positioning, launch timelines and market-facing collateral for new product launches.
• Influence product development through a deep understanding of the competitive landscape, market trends, agency and brand client needs, use cases and research. Provide high signal on product market fit of existing solutions.
• Develop marketing deliverables that bring technical solutions to life in a succinct and exciting way (e.g., external materials, sales enablement, demos and assets).
• Lead strategic initiatives, including maintaining our standards for commercial readiness and how it is implemented across the entire ads portfolio, working with marketing operations and analytics teams to manage readiness gates, launch calendars and KPIs.
• Work with a large and diverse cross-functional ecosystem across product, product support, regional PMM and sales teams, enablement, sales solutions, ads marketing, legal, policy, and planning and operations.
• Build trust and credibility with both technical and market-facing stakeholders and XFNs to drive the Netflix Ads business forward.

What We’re Looking For

• 10+ years of experience in product marketing within programmatic advertising, ad tech and/or the B2B advertising space, preferably within or adjacent to ad supported streaming.
• Deep, technical product knowledge of programmatic advertising and the DSP ecosystem (e.g., deal types, in-DSP buying and measurement, DSP integrations), with direct experience managing go-to-market relationships with DSP or agency trading partners. Direct DSP experience a plus.
• Strong fluency in ad tech and ad delivery (e.g., ad serving, auction mechanics, measurement and reporting, CDN or retail media); the ability to explain complex capabilities clearly to advertisers, agencies and internal partners.
• Experience owning a portfolio of early-stage products where the narrative and the product are being defined at the same time.
• Strong experience partnering cross-functionally on product strategy, positioning and narrative, and GTM launches, with credibility to partner directly with Product, Ad Tech, and platform and measurement partners.
• Excellent communication and storytelling skills, using data to lead messaging and land key strategic decisions.
• Strategic vision coupled with strong project management, planning and organizational skills, including the ability to handle multiple projects simultaneously and deliver under tight timelines.
• Ability to execute on near-term business priorities while building a long-term strategy.
• Ability to collaborate in an environment that values talent density, candid culture and inclusiveness.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $317,000.00 - $505,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.