Global Product Marketing Lead — TLDs & Growth

Verisign; Reston (VA); Hybrid; USD 135,800 - 183,800; Full time

Job summary

Verisign in Reston, VA is seeking a Senior Product Marketing Manager to drive market preference for Verisign's TLDs and related products globally. You will translate complex technical concepts into persuasive stories that resonate with buyers and support product launches.

This role partners with Product and Sales to validate strategy, develop messaging, and manage roadmaps for launches and enhancements. You will create customer-facing content such as whitepapers, webinars, case studies, and

Qualifications

• 4-year Bachelors degree in related field, or equivalent work experience
• 10+ years of brand management and/or product marketing management experience
• Self-motivated and proactive
• Ability to operate at an operational and strategic level
• Strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Ability to think both analytically and creatively, making data-informed decisions
• Ability to collaborate and communicate effectively in a matrixed environment
• Ability to manage a large number of internal stakeholders
• Strong interpersonal and influencing skills

Responsibilities

• Generate awareness and drive demand for Verisign’s TLDs and related services by developing unique and compelling messaging and supporting content and assets that clearly articulate the value propositions to target audiences and customers
• Develop and execute comprehensive launch plans for new products and feature enhancements
• Conduct competitive intelligence and primary and secondary research, and track industry news to stay abreast of the competitive landscape and identify opportunities
• Work collaboratively across multiple departments to gain understanding, buy-in, and approval of strategies and content to support go-to-market activities

Skills

Brand management

Product marketing

Strategic thinking

Data-driven decisions

Cross-functional collaboration

Stakeholder management

Communication

Analytical thinking

Attention to detail

Leadership

Education

Bachelor's degree

Job description

Verisign in Reston, VA is seeking a Senior Product Marketing Manager to drive market preference for Verisign's TLDs and related products globally. You will translate complex technical concepts into persuasive stories that resonate with buyers and support product launches.

This role partners with Product and Sales to validate strategy, develop messaging, and manage roadmaps for launches and enhancements. You will create customer-facing content such as whitepapers, webinars, case studies, and