Global Product Marketing Lead: Growth & Innovation (Remote)

Paula's Choice Skincare

Seattle (WA)

On-site

USD 120,000 - 130,000

Full time

11 days ago

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Benefits offered by this job

Generous PTO

Health benefits

Vision

Dental

Retirement plan

Flexible spending account

Employee assistance program

Remote-friendly roles

Product samples and discounts

Job summary

Paula's Choice Skincare in Seattle seeks a Senior Manager of Global Product Marketing to lead global product marketing, track new product performance, and manage the portfolio for a high-growth omnichannel brand.

You will align cross-functional teams across Product Development, Regulatory, Insights, Sales, Finance, and International Markets to drive growth, pricing, and portfolio decisions with data-driven recommendations to senior leadership.

Qualifications

Bachelor's Degree required; MBA preferred.
7+ years in traditional CPG brand management or beauty marketing.
Influence executive stakeholders and drive growth through portfolio decisions.
Experience with agile creative thinking and external partners.
Strategic mindset for dynamic category and channel.

Responsibilities

Define and lead global innovation and portfolio strategy for assigned categories.
Create positioning and stories to drive growth and market impact.
Translate consumer insights into strategy, innovations, renovations, and messaging.
Lead cross-functional teams across Development, Regulatory, Insights, Sales, Finance, and International Markets.
Analyze category trends and competitive dynamics to guide decisions.
Manage pricing strategy; provide benchmarks for price adjustments.
Own portfolio performance and long-range strategy including rationalization.
Collaborate with leaders to influence senior management with data-driven recommendations.