Global Product Lead, YouTube Ads GTM Monetization and Pricing

Google LLC; San Bruno (CA); On-site; USD 152,000 - 221,000; Full time

Job summary

Google is seeking a Global Product Lead for YouTube Monetization and Pricing. This role shapes pricing frameworks, inventory economics, and go-to-market strategies across YouTube ad surfaces, balancing advertiser ROI with creator payouts and long-term growth.

You will partner with Product Management and Engineering to define requirements, lead pricing innovations, and drive marketplace dynamics on a global scale. Strong leadership and data-driven decision making are essential.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Responsibilities

• Design, model, and operationalize global pricing strategies, rate cards, and monetization frameworks across YouTube ad surfaces, balancing inventory yield, advertiser demand, creator payouts, and long-term revenue growth.
• Partner upstream with Product Management and Engineering to define product requirements, feature specifications, and roadmap prioritization for bidding capabilities, ad serving and inventory mechanics, price tooling, and new format structures.
• Optimize marketplace health, auction dynamics, budget utilization, and inventory yield across surfaces to drive advertiser ROI and commercial efficiency.
• Drive commercialization strategy and global go-to-market execution for new ad serving capabilities, bidding features, pricing frameworks, and tooling; establish clear positioning, packaging, commercial guidelines, and seller enablement to ensure rapid market adoption.
• Lead cross-functional alignment across Product Management, Engineering, YouTube Organic, GTM, and Sales Leadership, formulating data-backed strategic narratives to secure executive sign-off on major monetization policies and roadmaps.

Skills

Advertising experience

Marketing technology

Management consulting

Product management

Education

Bachelor's degree or equivalent practical experience

Job description

Global Product Lead, YouTube Ads GTM Monetization and Pricing

Share Global Product Lead, YouTube Ads GTM Monetization and Pricing

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA; San Bruno, CA, USA.

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Preferred qualifications

• Advanced degree (eg., MBA or Master's in Science).
• Experience influencing executive leaders through judgment and data.
• Ability to drive impact in a fast-paced environment.
• Excellent strategic thinking and problem-solving skills, with the ability to lead complex operational and strategic initiatives.
• Excellent written and verbal communication skills in both practitioner and executive-level contexts.

About the job

Global Product Solutions (GPS) is the link between Google's Product and Sales organizations. Our north star is to be the market in product development, and to bring clear, packaged advertising solutions to the market that allow our customers to get the most out of our products.

As a part of the YouTube Ads GTM Monetization and Pricing team within GPS, you will power YouTube's long-term commercial growth, architect global pricing strategies, optimize marketplace dynamics, and drive innovation across ad inventory, bidding capabilities, and serving mechanics, ensuring a sustainable and balanced ecosystem across advertisers, viewers, creators, and Google.

As a Global Product Lead for YouTube Monetization and Pricing, you will drive strategic monetization and marketplace optimization, inventory expansion, and commercial innovation across YouTube's core and emerging advertising surfaces. You will solve multifaceted, ambiguous business challenges by translating market signals, advertiser demand, and ecosystem trends into scalable pricing frameworks, product requirements, and go-to-market strategies.

In this role, you will help shape the future of YouTube monetization by partnering upstream with Product Management and Engineering to lead continuous innovation across pricing and bidding, inventory management, and tooling. You will build quantitative models from the ground up to evaluate auction dynamics, inventory economics, and advertiser behaviors, balancing advertiser Return On Investment (ROI), creator payouts, user experience, and long-term business growth. You will serve as a trusted cross-Product Area leader, collaborate closely with Product Management, Engineering, YouTube Organic, Regional GTM, and Sales Leadership to incubate, launch, and scale profitable and sustainable monetization solutions globally. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

• Design, model, and operationalize global pricing strategies, rate cards, and monetization frameworks across YouTube ad surfaces, balancing inventory yield, advertiser demand, creator payouts, and long-term revenue growth.
• Partner upstream with Product Management and Engineering to define product requirements, feature specifications, and roadmap prioritization for bidding capabilities, ad serving and inventory mechanics, price tooling, and new format structures.
• Optimize marketplace health, auction dynamics, budget utilization, and inventory yield across surfaces to drive advertiser ROI and commercial efficiency.
• Drive commercialization strategy and global go-to-market execution for new ad serving capabilities, bidding features, pricing frameworks, and tooling; establish clear positioning, packaging, commercial guidelines, and seller enablement to ensure rapid market adoption.
• Lead cross-functional alignment across Product Management, Engineering, YouTube Organic, GTM, and Sales Leadership, formulating data-backed strategic narratives to secure executive sign-off on major monetization policies and roadmaps.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.