Global PR Specialist, Sea-Doo

BRP US Inc.; Sturtevant (WI); Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Global Public Relations Specialist, where you will shape and drive innovative PR strategies for a leading name in recreational vehicles. This role offers the chance to work closely with brand marketing teams, manage media relations, and develop engaging communication strategies. With a focus on creativity and collaboration, you'll have the opportunity to impact visibility across multiple platforms. Enjoy a flexible work schedule, generous benefits, and the chance to be part of a passionate team that values innovation and customer focus.

Benefits

Annual bonus

Generous paid time off

401k match

Flexible work schedule

Holiday shutdown

Educational resources

Product discounts

Qualifications

• 10+ years of PR experience in powersports or automotive industries.
• Strong knowledge of media landscape in Canada and the U.S.

Responsibilities

• Shape global public relations strategies and oversee execution.
• Serve as primary contact for media activities and manage relationships.

Skills

Media Relations

Public Relations

Communication Strategies

Collaboration Skills

Powersports Knowledge

Education

Bachelor's degree in Communication

Job description

Global Public Relations Specialist, Sea-Doo

BECOME PART OF OUR TEAM

Here at BRP, we're creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements, and aspirations reflect our teams' exceptional expertise. Want to bring your true self on this adventure?

YOU'LL HAVE THE OPPORTUNITY TO:

1. Shape and drive a holistic, globalized public relations approach.
2. Oversee the creation and execution of effective, engaging global consumer PR strategies.
3. Develop communications strategies and plans to generate stories, ensure execution, and achieve results.
4. Identify and implement new external communication opportunities.
5. Provide PR counsel to brand marketing teams in North America and other regions.
6. Collaborate with team members to maximize ROI across sponsorships, influencers, brand ambassadors, and others.
7. Work with regional communications teams worldwide.
8. Manage PR agency partnerships, focusing on priorities, results, and budgets.

Media Relations:

1. Serve as the primary contact for media activities.
2. Build and maintain relationships with reporters, editors, and influencers.
3. Handle media inquiries, develop key messages, and prepare spokespeople.
4. Research, write, edit, and distribute media materials.
5. Organize media events and activations, with willingness to travel.

Media Listening, Measurement & Reporting:

1. Monitor and analyze external communication results.
2. Share insights and lessons learned.
3. Stay informed on media industry trends and recommend strategies to enhance visibility.

Split: 85% Sea-Doo and 15% Uncharted Society.

QUALIFICATIONS AND SKILLS:

• Deep passion for powersports, media relations, and communications.
• Familiarity with all media consumption trends.
• Creative, clear communicator with strong collaboration skills.
• Bachelor's degree in communication, public relations, or related field.
• 10+ years of relevant PR experience in powersports, automotive, motorcycle, or boating industries.
• 2+ years in watersports and outdoor activities media.
• Excellent knowledge of media landscape in Canada and the U.S.
• Fluent in English; French is a plus.
• Strong work ethic, attention to detail, management skills (preferred).
• Remote role with up to 20% travel.
• Legal authorization to work; sponsorship not provided.

Perks and Benefits:

• Annual bonus, generous paid time off, 401k match.
• Flexible work schedule, holiday shutdown, educational resources, product discounts.

About BRP:

BRP is a leader in recreational vehicles and boats, with operations worldwide and a passionate workforce. We value innovation, customer focus, and the journey itself.

BRP is an equal opportunity employer. Accommodations available for applicants with disabilities. Apply directly through our website.