Global Marketing Web Experience Specialist

HelloKindred; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Global Marketing Web Experience Specialist to enhance digital marketing efforts. This exciting opportunity involves developing and managing digital campaigns across a global website, ensuring a top-notch user experience. You will collaborate with cross-functional teams to drive impactful marketing programs and analyze performance metrics to inform strategies. If you have a passion for digital marketing and a knack for project management, this role offers a dynamic environment where your contributions will significantly impact the brand's global presence.

Qualifications

• 5+ years experience in digital or content marketing roles.
• Strong project management skills to handle multiple projects.

Responsibilities

• Develop and manage digital campaigns and content for global website.
• Analyze content performance and optimize digital marketing strategies.

Skills

Digital Marketing

Content Marketing

Project Management

User Experience (UX)

Customer Experience (CX)

Search Engine Optimization (SEO)

Stakeholder Communication

Tools

Adobe Analytics

Content Management System (CMS)

Adobe Experience Manager (AEM)

Job description

Job Description

Anticipated Contract End Date/Length: 3 months with potential to extend
Work set up: Remote — open to candidates based in the ET time zone or in London, UK

Our client, a leading organization in the global professional services industry, is seeking a Global Marketing Web Experience Specialist to join the Digital Marketing and Sales Experience team within the Global Marketing Organization (GMO). This role is responsible for developing, managing, and maintaining digital campaigns and content across the global website, with a strong focus on delivering a best-in-class digital user experience.

What you will do:

1. Work closely with global thought leadership, campaigns, and technology teams – as well as network stakeholders and vendors – to advance how our brand comes to life.
2. Develop, execute and analyze digital experiences and marketing programs that will resonate with and drive desired behavior from targeted external audiences.
3. Evaluate, analyze and interpret how content is performing, and then apply learnings that inform best practices and digital marketing strategy.
4. Work cross-functionally with product, Global IT, and strategy teams to develop and iterate scalable improvements to digital and content experiences.
5. Manage multiple projects to deliver high-quality campaigns and content following a standardized approach and scalable processes.

Qualifications:

1. 5+ years’ experience in a digital marketing, content marketing or a similar marketing role.
2. Project management skills, ideally in a digital role, to execute multiple complex projects and programs simultaneously.
3. Knowledge of digital and/or content marketing trends/leading practices with an ability to apply new thinking and innovation to digital marketing programs.
4. Experience using a content management system (CMS) to create and update maintain digital content experiences.
5. Able to use website analytics tools such as Adobe Analytics to analyze digital campaign performance data and provide insights and make recommendations on optimization.
6. Able to liaise with leadership, stakeholders and cross-functional teams to communicate opportunities, needs, risks and POVs.
7. Experience working within a marketing function in a large, global, and heavily matrixed business environment. Professional services industry experience highly preferred.
8. Hands-on experience delivering content using Adobe Experience Manager (AEM).
9. Strong user experience (UX) and/or customer experience (CX) understanding and skills.
10. Knowledge of search engine optimization (SEO) best practices.
11. Experience working with global teams/stakeholders and attending meetings in different time zones.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.