Director, Product Innovation

PlayStation Global; San Mateo (CA); Hybrid; USD 234,000 - 351,000; Full time

Job summary

Sony Interactive Entertainment is seeking a Marketing Director, Product Innovation to own the vision, strategy, and roadmap for PlayStation's global marketing technology products. You will partner with Engineering, Data Science and Marketing executives to build AI-powered marketing platforms at a global scale, driving adoption and business outcomes.

The role emphasizes cross-functional leadership, platform thinking, and strategic influence across regions while aligning with market needs and new

Qualifications

• Bachelor’s degree in software engineering, CS, or related field.
• Master’s degree or equivalent in business, marketing, or related field preferred.
• 12+ years of product management experience in marketing solutions or high-growth tech.

Responsibilities

• Define platform architecture, prioritize investments, and deliver scalable marketing products.
• Develop product vision from research, trends, and user insights.
• Lead cross-functional teams across Engineering, Data Science, and Marketing.

Skills

AI-powered products

Cross-functional leadership

Platform thinking

Analytics

APIs

Education

Bachelor’s degree in software engineering / CS / related field

Master’s degree preferred

Tools

ML platforms

Job description

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

The Marketing Director, Product Innovation is a product management leader that owns the vision, strategy, and roadmap for PlayStation's global marketing technology products, building platforms that empower thousands of marketers and reach hundreds of millions of players worldwide. You will lead forward‑looking, AI-powered marketing capabilities, creating scalable solutions that enable marketers worldwide to deliver better business outcomes. This role sits at the intersection of marketing operations, data science, analytics, and technology -- increasing efficiency, accelerating execution, and amplifying creativity.

We are seeking an experienced Product Manager who is a development partner with Engineering, Data Science and Marketing executives to build marketing products that operate at a global scale.

Key Responsibilities:

Product Management

• Partner with Engineering leaders to define platform architecture, prioritize investments, balance technical debt against innovation, and deliver scalable products that transform global marketing capabilities.
• Define Marketing Technology product vision informed by customer research, market trends, and internal user insights.
• Conduct product discovery with Marketing teams globally.
• Develop a prioritized roadmap based on customer value, technical feasibility, business impact, and other considerations.
• Launch new platform capabilities and measure adoption, engagement, and business outcomes.
• Drive continuous experimentation using AI-enabled workflows.
• Assess opportunities for assistive AI and agentic marketing use cases, manage pilot execution, and ensure scalability.
• Bridge business requirements from Marketing to Engineering to create technology solutions.
• Own the process, the outcomes, and the products.
• Thought leader and strategic partner to Media, Creative, Brand Marketing, Product Marketing and Business Analytics teams.
• Demonstrate a solutions-oriented mindset, troubleshooting challenges and adapting plans to meet evolving business and market needs.
• Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs.
• Lead high-priority initiatives, aligning focus, managing execution, driving business outcomes, and measuring success.
• Conduct market and feasibility assessments of new tools, trends, and advancements in marketing technology and data enablement.
• Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements.
• Establish alignment across SIE teams that own or influence the marketing technology stack, driving a single, cohesive product vision and roadmap.
• Partner with marketing leaders to redesign marketing workflows, processes, decision rights, and operating models.
• Define measures of success and post-launch KPI tracking.

Skills and Qualifications:

• Bachelor’s degree or equivalent in software engineering, computer science, engineering management or a related field. Master’s degree or equivalent in business, marketing, or related field preferred.
• 12+ years of product management experience, within marketing solutions or a high-growth technology environment.
• Built and launched enterprise SaaS products or internal platforms.
• Owned multi-year product roadmaps.
• Led cross-functional product teams across Engineering, Design, Data Science, and Business.
• Experience with AI-powered products, ML platforms, or automation.
• Strong understanding of experimentation, analytics, APIs, and platform thinking.
• Experience scaling products used globally.
• Experience in navigating change and driving global teams through transformation.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

$234,100 - $351,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.