Global Marketing Manager, Marketing Excellence

3202 St. Jude Medical Business Services, Inc.; Texas; On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Career development

Medical coverage

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott, a global healthcare leader, seeks a Global Marketing Manager to strengthen downstream marketing within the Electrophysiology Marketing Excellence Team. You will work with global and regional teams to drive launches, campaigns, and best-practice sharing across portfolios.

The role requires a four-year degree, 5+ years in medical device marketing or sales, ability to travel 30% (international included), and a proven track record.

Qualifications

• A four-year degree is required, preferably in business administration, marketing, engineering, or the equivalent.
• 5+ years of progressively responsible business experience in a class III medical device company or equivalent, including marketing or sales.
• Relevant experience in Electrophysiology.
• Ability to travel approximately 30%, including internationally.

Responsibilities

• Lead go-to-market strategies for global launches and oversee execution of launch plans.
• Engage with global product managers, stakeholders, and regional Geos to align marketing efforts.
• Develop and implement best practices for launch excellence and market readiness.
• Drive downstream marketing programs for new products or existing portfolios.
• Support field teams with messaging, top accounts strategies, and key congresses/symposia.

Skills

Verbal communication

Written communication

Global launch management

Cross-functional collaboration

Market analysis

Education

Bachelor's degree in business administration, marketing, engineering, or the equivalent

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Global Marketing Manager, Marketing Excellence

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity Primary responsibility to help operationalize DOWNSTREAM MARKETING efforts to gain efficiencies and elevate execution within the GLOBAL ELECTROPHYSIOLOGY MARKETING EXCELLENCE TEAM. The manager will engage with global marketing team members and regional geography-based marketing and sales teams to lead or support impactful programs and projects. Each employee can make a difference at Abbott and has the power, either individually or as a team, to influence the company's success. We are team-oriented, fast-paced, and progressive. We value people with great ideas who partner with others both internally and externally to act and accomplish goals.

What You’ll Work On

• Global Launches: lead go-to-market strategies and product launches reporting through integrated marketing business plans.
• Engagement of cross-functional team: global product managers, global stakeholders, and Geos’ peers.
• Oversee the execution of launch plans to ensure successful global product launches.
• Develop and implement best practices for launch excellence (e.g. hypercare calls), including cross-functional coordination, market readiness, and post-launch evaluation.
• Downstream focus: lead/support global marketing programs (e.g. Global Campaigns, blunting activities) on new products or existing portfolios.
• Assist Geos’ marketing teams in the execution, including push marketing deliverables, key top account market development strategies, and support of key congresses and symposia with primary messaging and positioning of the EP portfolio.
• Executes consistent branding, messaging, and positioning of EP product portfolio.
• Data analysis and insights that help recommend strategies and tactics to gain market share in various product lines, including regional geography market dynamics, competitive intelligence, product preferences, areas of business strength, and weakness.
• Stakeholder Collaboration: Work closely with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
• Background: remains current on developments in field(s) of expertise, clinical data, healthcare economics and reimbursement, regulatory requirements, and industry trends.

Required Qualifications

• A four-year degree is required, preferably a bachelor’s degree in business administration, marketing, engineering, or the equivalent.
• 5+ years of progressively more responsible business experience in a class III medical device company or equivalent, including marketing or sales.
• Relevant experience in the field of Electrophysiology.
• Ability to travel approximately 30%, including internationally.
• Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
• A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
• A thorough understanding of product and market management, physician, and patient marketing.
• Strong verbal and written communication with the ability to effectively communicate at multiple organizational levels (including executives).

Preferred Qualifications

• An advanced credential, such as an MBA in a relevant discipline/concentration.
• Global experience (US and OUS).
• Downstream marketing experience.
• Professional marketing certification or designation.
• Requires the ability to track financial metrics and make appropriate adjustments to achieve revenue/unit goals successfully.
• Strong leadership skills, including setting goals and providing positive and constructive feedback to build positive relationships and improve business results.
• Experience working in a broader enterprise/cross-division business unit model.
• Strong organizational, planning, and follow-up skills and ability to hold others accountable.

The base pay for this position is $99,300.00 – $198,700.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: EP Electrophysiology

LOCATION: United States > Austin : 8701 Bee Caves Rd

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 25 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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