Global Marketing Manager, Atellica Assays – Infectious Disease (Remote)

Siemens Healthineers AG; Walpole (NH); Remote; USD 138,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) retirement plan

Life Insurance

Long-term Disability Insurance

Short-term Disability Insurance

Paid parking/public transportation

Paid Time Off

Paid Sick Time

Job summary

Siemens Healthineers AG is seeking a Global Marketing Manager for Atellica Infectious Disease assays. You will shape strategy, drive launches, and ensure adoption by connecting customer needs with product development across regions.

In this role you will lead global positioning, develop customer-facing content, and collaborate with R&D, Medical Affairs, Regulatory, and regional teams to optimize portfolio performance. Remote work with travel opportunities is offered.

Qualifications

• 5+ years of marketing, product management, or commercial experience in IVD or related diagnostics.
• Experience shaping portfolio strategy, global/regional launches, and post-launch growth.
• Translate complex clinical/technical information into clear customer value propositions.
• Proven ability to influence across functions without direct authority.

Responsibilities

• Develop global Infectious Disease assay strategy from opportunity assessment to lifecycle management.
• Gather VOC, translate needs into product requirements and differentiated value propositions.
• Partner with R&D, Medical Affairs, Regulatory, and QA to inform requirements and launch plans.
• Lead global positioning, messaging, launch readiness, and sales enablement materials.
• Monitor market trends, support pricing decisions, and drive sustained adoption.

Skills

IVD marketing

Portfolio strategy

Cross-functional leadership

Customer insights

Product development

Education

MBA or advanced degree

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Global Marketing Manager for Atellica assays - Infectious Disease portfolio

In this role, you will shape the strategy and commercialization of an important our Core Laboratory Solutions (CLS) portfolio. You will connect customer and clinical needs with product development, build differentiated market positions, and help regional teams drive successful launches and sustained adoption.

Your role:

• Infectious Disease Portfolio Strategy and Lifecycle: Develop the global strategy for assigned Atellica Infectious Disease assays, from opportunity assessment and product definition through launch, growth, and lifecycle management. Assess market potential, customer needs, competitive dynamics, and portfolio performance to recommend priorities, investments, and product enhancements. Customer, Clinical and Market Insights: Build a deep understanding of Infectious Disease testing needs across laboratories, health systems, and other relevant stakeholders. Gather voice-of-customer and regional insights, identify unmet needs, and translate them into product requirements, market opportunities, and differentiated value propositions.
• Product Development and Cross Functional Leadership: Partner with R&D, Medical Affairs, Regulatory, Quality, and regional teams to inform product requirements, evidence needs, claims, and launch plans. Represent the market and customer perspective at development and portfolio decision points and help teams resolve trade-offs that affect customer value and commercial success.
• Global Launch and Commercialization: Lead global positioning, messaging, launch planning, and readiness for assigned assays. Develop customer-facing content, sales tools, training, and campaign strategies that regional teams can adapt to their markets. Coordinate across assays, analyzers, automation, and informatics to present a clear, integrated customer offering.
• Competitive Strategy and Growth: Monitor competitor portfolios, testing practices, and market trends. Develop practical competitive selling guidance and support pricing and value discussions. Track launch performance, adoption, and customer feedback; use those insights to refine plans and identify opportunities for growth.

Your expertise:

Required:

• 5+ years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics space.
• Experience contributing to portfolio strategy, product development, global or regional launches, and post-launch growth.
• Ability to turn complex clinical and technical information into clear customer value propositions and effective commercial tools.
• Demonstrated success leading work across functions and influencing stakeholders without direct authority.

Preferred:

• Experience with infectious disease assays, immunoassay, or core laboratory diagnostics.
• Experience developing market assessments, business cases, pricing recommendations, or product forecasts.
• Global or international marketing experience, including collaboration with regional commercial teams.
• MBA or advanced degree in business, life sciences, or related discipline

Key Attributes:

• Customer-focused: Seeks to understand laboratory and clinical needs and turns insights into action.
• Strategic and analytical: Makes sound recommendations using market, customer, competitive, and performance data.
• Collaborative: Builds alignment across technical, clinical, and commercial teams.
• Clear communicator: Makes complex information useful to audiences with different backgrounds.
• Accountable: Sets priorities, manages competing demands, and follows through on commitments

Additional Information

• Work Environment: Remote
• Travel: Up to 10%

Who we are

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

The base pay range for this position is:

$137,910 - $189,629

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and Affinity affirmative action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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