Global Marketing Leader: Growth & Demand Gen

4nsi; Rogers (MN); Hybrid; USD 80,000 - 100,000; Full time

Job summary

North Star Imaging (NSI) in Rogers, MN seeks a Marketing Manager to own NSI’s marketing strategy, execution, and performance across digital and traditional channels. You will translate insights into action, mentor a Marketing/Digital Specialist, and collaborate with Sales, Product, Engineering, and cross-functional teams to drive go-to-market success and measurable commercial outcomes.

The role emphasizes data-driven demand generation, lead conversion optimization, and brand visibility across

Qualifications

• Bachelor's or Master's degree in Marketing, Marketing Analytics, Business Administration with a concentration in Marketing, Business/Data Analytics, or a related field.
• Minimum of four years of experience in data analysis, market research, and quantitative methods.
• Demonstrated success developing and executing marketing strategy with measurable results across digital and traditional channels (including website, sales collateral, and marketing materials) to ensure consistency with brand standards.
• Experience managing the full product lifecycle, from development through promotion, to deliver business results.
• Marketing budget planning and management experience, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities.

Responsibilities

• Own NSI’s marketing strategy, performance metrics, and execution roadmap across digital and traditional channels.
• Translate business and growth objectives into actionable, measurable marketing initiatives.
• Lead content planning and promotional strategy across print, digital, social, trade media, and events.
• Collaborate with Engineering, Sales, Product, and Marcom teams to develop and maintain marketing collateral.
• Own go-to-market planning for new product and service launches, including positioning, segmentation, messaging, and channel strategy.
• Manage ongoing product and service promotions across NSI’s website, LinkedIn, trade publications, webinars, and email campaigns to maximize engagement and conversion.

Skills

Marketing strategy

Analytics

Cross-functional leadership

Demand generation

People management

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

HubSpot CRM

Marketing automation

Analytics tools (Google Analytics, Power BI)

SEO/SEM tools

Job description

North Star Imaging (NSI) in Rogers, MN seeks a Marketing Manager to own NSI’s marketing strategy, execution, and performance across digital and traditional channels. You will translate insights into action, mentor a Marketing/Digital Specialist, and collaborate with Sales, Product, Engineering, and cross-functional teams to drive go-to-market success and measurable commercial outcomes.

The role emphasizes data-driven demand generation, lead conversion optimization, and brand visibility across