Global Marketing Lead, Advanced Patient Monitoring

BD; Irvine (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD in Irvine, CA seeks a Senior Product Manager, Global Marketing to lead upstream marketing for Advanced Patient Monitoring capital systems, shaping platform strategy, VOC activities, and global commercialization for ICU to Med-Surg environments.

You will partner with R&D, clinical, regulatory, and commercial teams to align customer needs with technical feasibility and business goals, traveling up to 30% and ensuring global readiness.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Experience leading upstream marketing initiatives including VOC, roadmap development, product definition, business case creation, and strategic portfolio planning.

Responsibilities

• Lead upstream marketing strategy across the APM capital systems portfolio.
• Own strategic roadmap planning across hardware, software, connectivity, interoperability, and digital ecosystem initiatives.
• Drive VOC strategy and customer discovery to identify unmet needs across ICU, CCU, OR, Cath Lab, PICU, and Med-Surg.
• Translate insights into product concepts, platform strategies, requirements, and long-range portfolio recommendations.
• Partner with R&D, systems engineering, software engineering, clinical, regulatory, quality, and commercial teams throughout product development.
• Influence new product development strategy including concept evaluation, product definition, and usability considerations.
• Lead development of business cases, market models, pricing recommendations, and commercialization assessments.
• Support software, connectivity, cybersecurity, and digital health ecosystem strategy initiatives.
• Conduct market analysis including competitive intelligence, market sizing, and segmentation.
• Collaborate with downstream marketing and regional teams for launch readiness and market adoption.

Skills

Upstream marketing

VOC (Voice of Customer)

Roadmap development

Cross-functional leadership

Stakeholder management

Executive communication

Education

Bachelor’s degree

MBA or advanced degree

Job description

BD in Irvine, CA seeks a Senior Product Manager, Global Marketing to lead upstream marketing for Advanced Patient Monitoring capital systems, shaping platform strategy, VOC activities, and global commercialization for ICU to Med-Surg environments.

You will partner with R&D, clinical, regulatory, and commercial teams to align customer needs with technical feasibility and business goals, traveling up to 30% and ensuring global readiness.