Global Marketing & Fan Growth Leader

TOGETHXR; Los Angeles (CA); On-site; USD 150,000 - 180,000; Full time

Job summary

TOGETHXR is seeking a Senior Director Marketing/VP Marketing to lead fan growth, digital marketing, and CRM strategies in a hybrid Los Angeles role. You will oversee athlete marketing, partnerships, and campaign execution while guiding a team and collaborating with regional leads, social media, content and events.

The role reports to the Global CMO and President of North America; located in LA with in-office Tue-Thu, compensation in the $150k–$180k range depending on experience.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 8–10 years of marketing experience with 3+ in leadership.
• Proven track record in fan, audience growth within sports/entertainment.
• Strong digital marketing, CRM, analytics and Martech familiarity.

Responsibilities

• Lead NA marketing strategy with focus on fan growth and audience expansion.
• Own athlete marketing, partnerships, and creator programs with measured impact.
• Oversee paid media, CRM, lifecycle marketing and loyalty initiatives.
• Coordinate cross-functional teams to align campaigns with OKRs and LA28 positioning.

Skills

Fan growth

Audience growth

Digital marketing

CRM

Brand tracking

Campaign execution

Leadership

Martech

CDP

Influencer marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Suite

Campaign reporting tools

CRM platforms

CDP platforms

Job description

TOGETHXR is seeking a Senior Director Marketing/VP Marketing to lead fan growth, digital marketing, and CRM strategies in a hybrid Los Angeles role. You will oversee athlete marketing, partnerships, and campaign execution while guiding a team and collaborating with regional leads, social media, content and events.

The role reports to the Global CMO and President of North America; located in LA with in-office Tue-Thu, compensation in the $150k–$180k range depending on experience.