Global Marketing Director, Consumer Strategy and Market Development, Migraine

Ipsen; Cambridge (MA); On-site; USD 250,000 - 360,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel opportunities

Global scope

Job summary

Scorpion Therapeutics seeks a senior leader to head global consumer and market development strategy for Dysport in migraine, focusing on patient insights, behavior, and market barriers.

You will drive segmentation, journey mapping, value propositions, and collaborate across Medical, Market Access, and Insights, with hybrid work from Cambridge, MA and some travel.

Qualifications

• 10+ years in pharma or healthcare with patient strategy and market development.
• Experience with neuro or specialty therapies and digital analytics.
• Experience supporting global or above-country strategies.
• Familiarity with real-world data and AI tools advantageous.

Responsibilities

• Develop patient segmentation and journey mapping.
• Leverage analytics, AI, and emerging tech to identify unmet needs.
• Collaborate with Medical, Market Access, and Insights teams.
• Oversee external agencies and measure KPIs.
• Support global launch and market shaping initiatives.
• Drive patient engagement and advocacy.

Skills

Market development

Patient insights

Data analytics

AI tools

Cross-functional leadership

Education

Bachelor’s degree

Advanced degree preferred

Tools

AI platforms

Analytics software

Job description

Role

Lead global consumer and market development strategy for Dysport in migraine, focusing on patient insights, behavior, and market barriers.

Responsibilities

develop patient segmentation, journey mapping, and value propositions; leverage advanced analytics, AI, and emerging tech to identify unmet needs and optimize strategies; collaborate with cross-functional teams including Medical, Market Access, and Insights; oversee external agencies; measure performance with KPIs; support global launch and market shaping efforts; and drive patient engagement and advocacy initiatives.

Requirements

10+ years in pharma or healthcare with expertise in patient strategy, market development, and data-driven insights; experience with neuro or specialty therapies, patient activation, and digital analytics preferred.

Qualifications

Bachelor’s degree (advanced degree preferred), strong leadership, cross-functional collaboration, and experience supporting global or above-country strategies; familiarity with real-world data and AI tools advantageous.

High-Value

migraine (neuro focus), patient journey, market development, advanced analytics, AI-enabled segmentation, global scope, hybrid work from Cambridge, MA, with some travel.

Collaboration with internal and external stakeholders aligned with a strategic, insight-led approach for innovative patient-centered solutions.