Global Marketing Communications Lead

Healgen Scientific; Houston (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Healgen Scientific is seeking a Marketing Communication Manager to design and manage online and offline communications, aligning with global teams to hit in-year goals.

You will develop campaigns, create brand-consistent materials, and oversee online activities (social, SEO/SEM, lead generation) while measuring performance and guiding PR efforts to support the long-term branding strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience minimum of 3 years in a similar role in the IVD industry.
• Proficient in developing, executing, and measuring demand-generation programs to keep customers engaged.

Responsibilities

• Developing and executing a multi-platform communications strategy aligned with brand direction.
• Creating and managing all marketing materials and collateral per brand guidelines.
• Implementing online marketing activities including social media, SEO/SEM, and demand generation.
• Tracking campaign effectiveness and adjusting strategies as needed.
• Collaborating with Procurement and vendors to manage communications spend and assets.
• Leading PR initiatives and branding projects.

Skills

Communication skills

Content development

Branding

Stakeholder management

Attention to detail

Education

Bachelor's degree in Marketing/Business

Job description

Healgen Scientific is seeking a Marketing Communication Manager to design and manage online and offline communications, aligning with global teams to hit in-year goals.

You will develop campaigns, create brand-consistent materials, and oversee online activities (social, SEO/SEM, lead generation) while measuring performance and guiding PR efforts to support the long-term branding strategy.