Global Market Research Lead & Insights Strategy

Shure Incorporated; Niles (IL); Hybrid; USD 87,000 - 139,000; Full time

Job summary

Shure Incorporated in Niles, IL seeks a Senior Market Researcher to deliver customer insights across global markets through primarily primary research, focusing on satisfaction, segmentation, brand health, value proposition, and advertising testing. This role leads studies to support strategic marketing and business initiatives.

The position is based in our Niles, IL headquarters and will be hybrid, collaborating with marketing and sales to inform planning and execution via research studies and

Qualifications

• Bachelor's degree in Marketing Research, Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in marketing research and consumer insights.
• Strong ability to synthesize complex information and communicate insights to executive audiences.
• Proficiency with quantitative research and statistical tools (SPSS, R) and qualitative methods.

Responsibilities

• Design and execute qualitative and quantitative research projects globally.
• Define research objectives, methodologies, and data collection approaches.
• Analyze datasets and synthesize findings into clear insights.
• Deliver recommendations that influence marketing and business decisions.
• Coordinate with the market analytics team to create user-friendly updates and reports.

Job description

Shure Incorporated in Niles, IL seeks a Senior Market Researcher to deliver customer insights across global markets through primarily primary research, focusing on satisfaction, segmentation, brand health, value proposition, and advertising testing. This role leads studies to support strategic marketing and business initiatives.

The position is based in our Niles, IL headquarters and will be hybrid, collaborating with marketing and sales to inform planning and execution via research studies and