Global Market Manager (Off-Road Vehicles)

North Pole Star, S. de R.L. de C.V.; Plymouth (MN); On-site; USD 120,000 - 190,000; Full time

Job summary

Polaris Inc. seeks a seasoned Global Market Manager, Off-Road Vehicles, to drive product strategy and lifecycle management for ORV products in international markets.

You will shape plans based on Voice of the Customer insights and manage market share, pricing, development costs, and profitability across global markets. You will lead cross-functional teams across regions, coordinate with distributors, and champion go-to-market initiatives while staying ahead of technology and regulatory trends to

Qualifications

• Bachelor's degree in Marketing, Engineering, or related field required; MBA or other graduate degree preferred.
• Minimum of 5 years of relevant sales, marketing, or product development experience.
• Strong analytical and financial skills to support product decisions.
• Knowledge of market research techniques with a strong customer focus.
• Excellent presentation and influencing skills with senior audiences.

Responsibilities

• Lead ORV long-range product planning for global markets, aligning with other product plans.
• Develop proposals, program plans, and business cases for global programs and secure approvals.
• Analyze market data, competition, and trends to identify growth opportunities.
• Study consumer behaviors and Voice of the Customer research needs to meet expectations.
• Manage international product portfolio with forecasting and cross-functional collaboration.
• Establish clear product characteristics balancing consumer needs, costs, and quality goals.
• Lead Product Development Committee to plan strategic growth initiatives in global markets.
• Recommend pricing based on competitive positioning and profitability goals.
• Lead global go-to-market strategies with Marketing, subsidiaries, and distributors.
• Monitor technology and regulatory trends; advocate innovations for Polaris ORV offerings.
• Coordinate accessory and bundle plans to enhance ownership experience.
• Represent Polaris at industry events and consumer-facing activities.

Skills

Business Acumen

Collaboration

Data & Analytical Literacy

Global cultural awareness

Education

Bachelor's degree in Marketing/Engineering or related field

MBA or graduate degree preferred

Job description

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

The Global Market Manager, Off-Road Vehicles leads product planning and lifecycle management for Polaris ORV products in international markets. Guided by Voice of the Customer and Design-to-Value insights, you will shape product strategies and manage key lifecycle measures, including market share, sales objectives, product specifications, development costs, quality goals, pricing, and profitability. Working as a key member of the global product team, this role partners across business functions, international subsidiaries, and distributors to support profitable growth. This position offers significant ownership of long-range product planning, portfolio decisions, and go-to-market strategies across global markets.

Key Responsibilities:

• Lead the development and maintenance of the ORV Long-Range Product Plan for global markets, ensuring alignment with Powertrain, Parts, Garments and Accessories, and North America product plans.
• Develop product proposals, program plans, and business cases for new global programs; champion adherence to the Polaris Development Process, support gate reviews, and secure approvals from Gate 1 through Gate 2.
• Analyze market data, competitive activity, and demographic and lifestyle trends to identify growth opportunities aligned with the strategic objectives of the ORV business in global markets.
• Study consumer behaviors that influence ORV purchasing decisions, monitor customer satisfaction trends, and determine the Voice of the Customer research needed to meet or exceed consumer expectations.
• Manage the international product portfolio through accurate volume and model-mix forecasting, collaborating with Operations, Sourcing and Purchasing, Powertrain, and Sales Operations to support planning cycles and financial goals.
• Establish clear Key Product Characteristics for global customers and product specifications, balancing consumer needs, technical considerations, cost targets, quality goals, and commercial objectives.
• Lead Product Development Committee meetings to define and plan the execution of strategic ORV growth initiatives in global markets.
• Recommend product pricing based on competitive positioning in international markets and product-line profitability goals.
• Lead new-product launch and go-to-market strategy development in partnership with Marketing, global subsidiaries, and distributors.
• Monitor technology, regulatory, and competitive product-development trends; identify and advocate for innovations that solve consumer problems and strengthen the Polaris ORV product offering.
• Coordinate accessory and bundle plans with Parts, Garments and Accessories to support target customers and enhance the Polaris ORV ownership experience.
• Support the integration and implementation of the ORV business in new segments through organic development, strategic alliances, or acquisitions, and represent Polaris at industry events, trade association meetings, and consumer-facing activities.

Desired Competencies:

• Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.
• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Data & Analytical Literacy: You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role.

Qualifications:

• Bachelor's degree in Marketing, Engineering, or a related field required; MBA or other graduate degree preferred.
• Minimum of 5 years of relevant sales, marketing, or product development experience.
• Strong analytical and financial skills, including the ability to use market, customer, competitive, and financial information to support product and portfolio decisions.
• Knowledge of quantitative and qualitative market-research tools and techniques, with a strong customer focus.
• Excellent presentation and influencing skills, with the ability to communicate effectively with internal and external audiences at multiple levels, including senior management, international press, subsidiaries, distributors, and dealers.
• Ability to understand technical concepts and simplify complex decisions into clear product attributes and recommendations.
• Strong communication, interpersonal, collaboration, and cross-functional influencing skills, with the ability to build trust and execute across functions and divisions.
• Global cultural awareness and the ability to work effectively with international stakeholders.
• Ability to competently operate off-road products; extensive knowledge o