Global Lifecycle Marketing Leader

Financial Narrative

San Francisco (CA)

Hybrid

USD 258,000 - 452,000

Full time

9 days ago

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Job summary

Visa is seeking a Vice President, Lifecycle Marketing, Global Marketing Services in San Francisco or flexible location. This role will build and scale Lifecycle Marketing as a core growth engine, setting the global vision and driving commercialization across acquisition, activation, usage, retention and re-engagement.

You will lead strategy, product roadmap, and client-ready solutions with cross-functional partners to deliver measurable growth for Visa's clients.

Qualifications

12+ years of work experience with a bachelor's degree or at least 10 years with an advanced degree (e.g., MBA) or at least 8 years with a PhD.

Responsibilities

Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice.
Own the end-to-end offering across acquisition, onboarding, activation, engagement, retention and re-engagement.
Build a productized, repeatable portfolio spanning lifecycle stages and regions.
Drive product roadmap with Product, Data and Technology teams including AI-enabled capabilities.
Elevate targeting, personalization, measurement, analytics and optimization as core lifecycle components.
Create global go-to-market plays, enablement, case studies, and client-facing materials.
Drive commercialization with regional leaders to build pipeline and scale adoption.
Partner with Finance to set commercial objectives, pricing principles and investment priorities.
Identify strategic partnerships to accelerate capability development and speed to market.
Serve as a senior client-facing leader in CMO and executive conversations.