Global Integrated Marketing Lead

Neogen Corporation; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Neogen Corporation is seeking a Marketing Communications Manager to shape and execute integrated marketing strategies for its global portfolio within the food safety space. You will drive campaigns across regions, craft thought leadership content, and coordinate cross-functional teams to engage buyers across the journey.

You will leverage data, testing, segmentation, and demand generation to boost awareness, pipeline, retention, and revenue while upholding brand standards globally.

Qualifications

• 5+ years of experience in integrated marketing communications or brand marketing.
• Experience developing multi-channel campaigns across digital, print, events, social and PR.
• Proven ability to translate technical information into clear marketing content.
• Strong writing, storytelling, and content development skills.
• Excellent project management and ability to manage cross-functional workstreams.
• Experience with audience segmentation and customer journey mapping.

Responsibilities

• Develop global integrated marketing communications strategies for Neogen’s food safety portfolio.
• Create full-funnel programs to drive awareness, engagement, and lead generation.
• Lead multi-channel campaigns across digital, print, events, PR, social, email and other channels.
• Collaborate with regional teams to ensure global messaging while adapting to local needs.
• Oversee content development: white papers, case studies, blogs, press releases and newsletters.
• Analyze performance data to optimize campaigns and inform strategies.

Skills

Integrated marketing

Multi-channel campaigns

Messaging & content

Project management

Cross-functional collaboration

Data-driven marketing

Stakeholder management

Audience segmentation

Content creation

Job description

Neogen Corporation is seeking a Marketing Communications Manager to shape and execute integrated marketing strategies for its global portfolio within the food safety space. You will drive campaigns across regions, craft thought leadership content, and coordinate cross-functional teams to engage buyers across the journey.

You will leverage data, testing, segmentation, and demand generation to boost awareness, pipeline, retention, and revenue while upholding brand standards globally.