Global Integrated Campaign Program Manager

Clearwater Analytics; New York (NY); On-site; USD 102,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Vision and dental insurance

401(k)

PTO

Parental leave

Medical leave

STD/LTD

Job summary

Clearwater Analytics is seeking a Global Integrated Campaign Program Manager to optimize content across multi-channel campaigns. You’ll evaluate existing assets, leverage performance data, and shape strategies to extend content life while coordinating with marketing, product and regional teams.

You’ll report to the Head of Demand Generation and contribute to a data-driven approach that improves content effectiveness during long sales cycles.

Qualifications

• 8+ years of experience in content and nurture marketing.
• Strong analytical skills with data-driven decision making.
• Hands-on experience with analytics tools and content/reporting dashboards.
• Proven ability to turn aging content into stronger assets.
• Strong written and verbal communication skills.

Responsibilities

• Evaluate existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy.
• Use performance data to determine what to expand, amplify, or retire.
• Identify content gaps against the buyer journey and recommend new investments.
• Develop strategies to extend the life of content through repurposing and updates.
• Generate new, engaging formats and distribution approaches for content.
• Partner with content, creative, demand gen, product marketing, and regional teams for alignment.
• Partner with marketing operations to track performance against KPIs and sharpen content strategy.

Skills

Content marketing

Nurture marketing

Analytics

Cross-functional collaboration

Communication

Project management

Education

Bachelor's degree in business, marketing, communications, or related field

Tools

Analytics tools

Content dashboards

Job description

## Global Integrated Campaign Program ManagerApplylocations: Office - New York: Office - Boisetime type: Full timeposted on: Posted Todayjob requisition id: R12004**Global Integrated Campaign Program Manager**Our Marketing team is looking for a marketing professional to help us make smarter, sharper decisions about our content, across our integrated, multi-channel campaigns. Reporting to the Head of Demand Generation, you will evaluate our full body of existing content, use data to uncover synergies across the portfolio, and shape an ongoing strategy for what to amplify and optimize, and how to make our best content last longer and hit harder.This is a great fit for a marketing professional from a technology or financial services background who's as comfortable digging into performance data as they are thinking creatively about how to reinvent existing content to nurture prospects during lengthy sales cycles.**Responsibilities*** Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy* Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired* Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed* Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments* Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches* Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment* Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content**Requirements*** Bachelor's degree in business, marketing, communications, or a related field* 8+ years of experience in content and nurture marketing* Strong analytical skills, with experience using data to guide content and channel decisions* Hands-on experience with analytics tools and content/reporting dashboards* A track record of turning underperforming or aging content into stronger-performing assets* Strong written and verbal communication skills* A highly organized, detail-oriented approach to managing multiple priorities at once* Strong interpersonal skills and comfort working cross-functionally and across time zones**Salary Range**$102,000.00 - $144,000.00*This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.*### WelcomeThank you for your interest in a career with Clearwater!### About usClearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, Clearwater’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, Clearwater supports over $8.8 trillion in assets globally. Learn more at **www.clearwateranalytics.com**.### Don’t meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with the job description, we encourage you to still apply! You may be just what we're looking for.