Global Head of Business Marketing

black.ai; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

An innovative company is seeking a Global Head of Business Marketing to lead a dynamic marketing organization. This pivotal role focuses on driving workplace adoption and expansion across diverse organizations. You'll craft compelling narratives, develop B2B marketing strategies, and foster a collaborative culture that aligns with the company's values. With a strong emphasis on demand generation and revenue growth, this position offers the opportunity to shape the company's presence in the enterprise space. If you're passionate about marketing and leadership, this role is perfect for you.

Qualifications

• Proven leadership experience managing organizations of 50-100+ people.
• Deep expertise in demand generation and product marketing within B2B sectors.

Responsibilities

• Own and drive Canva's narrative for businesses, ensuring consistent messaging.
• Develop and execute long-term B2B marketing strategies aligned with revenue objectives.

Skills

Leadership

Demand Generation

Product Marketing

Stakeholder Management

Cross-Functional Leadership

Marketing Technology

Funnel Optimization

Job description

Job Description

Join the team redefining how the world experiences design

Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time-consuming, and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to our hubs in San Francisco and Austin, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. This role will give you a flavor of the types of projects you'll work on, but these may evolve over time.

As the Global Head of Business Marketing at Canva, you'll lead a dedicated business marketing organization, driving workplace adoption and expansion across organizations of all sizes. Working closely with our Consumer Marketing team, you'll build on our foundation of over 200 million users worldwide and organic usage in 95% of Fortune 500 companies to accelerate growth through Canva for Teams.

This pivotal role reports to both the Chief Marketing Officer and Chief Customer Officer, highlighting its strategic importance in marketing and revenue growth. You'll shape and deliver Canva's business narrative across all touchpoints, from campaigns to customer retention, thought leadership, and brand presence in the enterprise space. You'll lead efforts to create customer engagement and demand throughout the customer journey.

This role is focused on:

• Owning and driving Canva's narrative for businesses, ensuring consistent and compelling messaging across channels.
• Developing and executing long-term B2B marketing strategies aligned with marketing and revenue objectives.
• Driving marketing-sourced pipeline targets to support revenue goals.
• Leading and growing a complex organization of approximately 50-100 people across multiple functions and geographies.
• Building and managing a hybrid team with direct reports and cross-functional partnerships.
• Fostering a collaborative culture that embodies Canva's values and drives high performance.
• Partnering with Consumer Marketing to maintain brand consistency while developing distinct enterprise positioning.
• Building strong relationships with product teams to influence roadmaps and go-to-market strategies.
• Designing and orchestrating a comprehensive business marketing engine to drive pipeline and revenue growth.
• Building scalable systems for campaign management, lead tracking, and measurement.
• Creating repeatable, scalable processes while maintaining effectiveness globally.
• Championing inclusion and team wellbeing.

You're probably a match if you have:

• Proven leadership experience managing organizations of 50-100+ people.
• Deep expertise in demand generation and product marketing within B2B/enterprise sectors.
• A track record of successful marketing-sourced pipeline and revenue growth.
• Strong technical understanding of marketing technology, attribution, and funnel optimization.
• Experience implementing advanced marketing operations and measurement frameworks.
• Ability to translate complex product features into compelling market positioning.
• Leadership skills to influence in collaborative, matrix environments.
• Strong stakeholder management and cross-functional leadership capabilities.
• Experience developing and mentoring marketing leaders.