Global Gum & Mint Brand Director: Orbit/Extra Lead

Mars; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Job summary

Mars is seeking a senior marketing leader to own the Gum & Mint portfolio globally. The role focuses on driving Orbit/Extra brand strategy, governance, and market-aligned architecture, while coordinating with Airwaves, Extra USA and Hubba Bubba teams to accelerate category growth.

Lead with consumer insights, develop powerful brand narratives, and deliver compelling advertising briefs while influencing across a matrix organization to build a cohesive global brand ecosystem.

Qualifications

• 7+ years of relevant experience required.
• Bachelor's degree required, Master's degree preferred.
• Strong Marketing expertise in brand positioning, brand building, architecture, and communication.
• Proven record of strategic brand planning and development as well as communication brief and development.
• Strong expertise in consumer growth agenda and portfolio strategy.
• Strategic mindset with strong execution capability.
• Strong team leadership and ability to drive influence across matrix organization and stakeholder management.

Responsibilities

• Develop and drive Orbit/Extra - OEFY brand globally. Lead the global brand governance and ensure alignment on co-create, ambition, positioning and portfolio architecture.
• Drive the brand positioning and its main strategic pillars of development with strong consumer insight/data driven decisions.
• Partner with Brand & Content team to build meaningful distinction for OEFY Brand with Gen Z and Gen Alpha to accelerate category growth using data-driven insights and culturally relevant activation ideas.
• Define brand and portfolio architecture by analyzing brand health, roles, evolution across markets, and innovation play for 2030 growth strategy.
• Lead cross-market collaboration through period connects, forums, and governance structures to align on strategy.
• Maintain oversight of global brand strategy with regions and governance, ensuring ongoing connectivity across initiatives.
• Build and develop the Gum community through leadership of knowledge sharing to drive growth agenda.

Skills

Brand marketing

Brand positioning

Portfolio strategy

Data-driven decisions

Leadership

Stakeholder management

Education

Bachelor's degree

Master's degree

Job description

Mars is seeking a senior marketing leader to own the Gum & Mint portfolio globally. The role focuses on driving Orbit/Extra brand strategy, governance, and market-aligned architecture, while coordinating with Airwaves, Extra USA and Hubba Bubba teams to accelerate category growth.

Lead with consumer insights, develop powerful brand narratives, and deliver compelling advertising briefs while influencing across a matrix organization to build a cohesive global brand ecosystem.