Global Gum Brand Director: Shape Orbit/Extra Growth

Mars Incorporated; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Job summary

Mars Incorporated in Chicago, IL seeks a global Gum & Mint Brand Marketing Leader to design and drive the Orbit/Extra (OEFY) brand agenda, coordinating with Airwaves, Extra USA and Hubba Bubba teams, reporting to the Global Gum & Mint Portfolio Leader.

You will lead brand governance, positioning, and portfolio architecture with data-driven decisions and consumer insight to accelerate category growth across markets worldwide.

Qualifications

• 7+ years of relevant experience
• Bachelor's degree required, Master's degree preferred
• Strong Marketing expertise in brand positioning, brand building, architecture, and communication.
• Proven record of strategic brand planning and development as well as communication brief and development.

Responsibilities

• Develop and drive Orbit/Extra - OEFY brand globally. Lead the global brand governance and ensure alignment on co-create, ambition, positioning and portfolio architecture.
• Drive the brand positioning and its main strategic pillars of development with strong consumer insight/data driven decisions
• In partnership with the Brand & Content team, build meaningful distinction and relevance for OEFY Brand with Gen Z and Gen Alpha to accelerate category growth by: identifying key drivers from data driven and human cultural insights, redefining and strengthening audiences and positioning, building communication and advertising briefs, and dialing up authenticity by tapping into content/activation ideas/partnerships that ladder up to new/community led/culturally relevant ways of building brands (in process accelerate earned, shared, owned aspect of deployment)
• Define brand and portfolio architecture by analyzing brand health, understanding roles, brand stages/evolution across markets, customer segments, innovation play and 2030 category growth strategy
• Lead co-create and collaboration across key markets by orchestrating and driving engagement through period connects, key forums etc.
• Maintain oversight of global brand strategy in partnership with brand and content teams, regions and global brand governance, and on-going connectivity across brand strategic initiatives
• Build and develop the Gum community through the leadership of knowledge by aiming to inspire and guide the global community towards our brands growth agenda.

Skills

Brand management

Brand positioning

Strategic brand planning

Team leadership

Education

Bachelor's degree

Master's degree

Job description

Mars Incorporated in Chicago, IL seeks a global Gum & Mint Brand Marketing Leader to design and drive the Orbit/Extra (OEFY) brand agenda, coordinating with Airwaves, Extra USA and Hubba Bubba teams, reporting to the Global Gum & Mint Portfolio Leader.

You will lead brand governance, positioning, and portfolio architecture with data-driven decisions and consumer insight to accelerate category growth across markets worldwide.