Global Gaming Category & Brand Lead

GN Group; Kansas; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Great benefits

Gaming culture

Job summary

SteelSeries is seeking a Global Category Business Manager to drive growth across Mice, Keyboards, and Surfaces. You will translate category strategies into regional go-to-market execution, enable sales, and ensure retail readiness on a global scale.

The role emphasizes data analytics, marketing strategy, high-stakes project ownership, and multi-category launches across worldwide markets. You will collaborate with Insights, Commercial Operations, and Product teams to optimize performance.

Qualifications

• 3+ years' experience in brand marketing, product marketing, or category management.
• Experience translating category strategy into go-to-market plans.
• Strong data-driven decision making and analytics skills.
• Excellent cross-functional collaboration and communication.
• Experience with retail channels and global markets.

Responsibilities

• Own the commercial dashboard and analyze category health across all product lines.
• Lead quarterly Category Deep Dives and Business Reviews, surfacing optimizations for Mice, Keyboards, and Surfaces.
• Monitor regional revenue and market share against targets and adjust go-to-market plans.
• Develop global sell-in decks and influencer briefs to support product launches.
• Lead immersive product demo experiences for live events, retail environments, and social channels.
• Partner with PR to craft reviewer briefs ahead of media outreach.

Skills

Brand marketing

Product marketing

Category management

Project management

Data analysis

Education

Bachelor's degree

Job description

SteelSeries is seeking a Global Category Business Manager to drive growth across Mice, Keyboards, and Surfaces. You will translate category strategies into regional go-to-market execution, enable sales, and ensure retail readiness on a global scale.

The role emphasizes data analytics, marketing strategy, high-stakes project ownership, and multi-category launches across worldwide markets. You will collaborate with Insights, Commercial Operations, and Product teams to optimize performance.