Global Category Brand & GTM Lead

SteelSeries; Kansas; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Great benefits

Job summary

SteelSeries is seeking a Global Category Business Manager to drive three product pillars—Mice, Keyboards, Surfaces—through strategy, GTM execution, and retail readiness. You will translate category plans into regional go-to-market activities, enable sales, and optimize performance across global markets.

You will own analytics and reporting, coordinate cross-functional launches, and partner with Insights, Brand, and Commercial Ops teams to hit revenue targets and share growth.

Qualifications

• Bachelor's degree.
• 3+ years' experience in brand marketing, product marketing, or category management.
• Strong affinity for gaming is a plus.
• Strong project management skills; able to manage multiple concurrent launches across three categories at once.

Responsibilities

• Own commercial dashboard and analyze category health across product lines.
• Lead Quarterly Category Deep Dives and Business Reviews.
• Track revenue and market share against targets.
• Translate strategy into global GTM launch packages for sales teams and partners.
• Develop influencer briefs and immersive product demos for live events and retail.
• Collaborate with PR to prepare reviewer briefs for launches.

Skills

Brand marketing

Product marketing

Category management

Project management

Data analysis

Education

Bachelor's degree

Job description

SteelSeries is seeking a Global Category Business Manager to drive three product pillars—Mice, Keyboards, Surfaces—through strategy, GTM execution, and retail readiness. You will translate category plans into regional go-to-market activities, enable sales, and optimize performance across global markets.

You will own analytics and reporting, coordinate cross-functional launches, and partner with Insights, Brand, and Commercial Ops teams to hit revenue targets and share growth.